Mahindra sent emails, contacted its existing customers, and informed them that prices for Thar will rise from December 1, 2020. Mahindra Thar 2020 has received a warm welcome from the Indian customer base. SUV reservations recorded more than 20,000 units in a short period of time and the waiting period has now increased to 7 months for some specific variants.
In the latest developments, we can confirm that Mahindra has now planned to increase the price of Mahindra Thar 2020. Existing customers who have already booked Thar or other customers who have shown an interest in purchasing Thar receive pre-recorded messages via phone calls, SMS, or even emails from Mahindra stating that the prices of Thar will increase from December 1, 2020.
Mahindra notice of price increase THAR
* Mahindra & Mahindra Update * - “New Thar rates will be revised starting December 1, 2020, for new bookings. Price protection for those who have already booked will be combined with discounts on the previous showroom, slight tax differences, and RTO trading insurance so that people can afford it without distractions.
The available time for those who have plans to book a new Thar to take advantage of the previous launch price is until November 30, 2020. Any change to an existing reservation will be considered a new order from the date of the change. New prices will be updated soon! Thank you."
Mahindra will likely notify existing Thar customers of the price increase first to ensure that the prices do not raise. The new rates will only apply to customers who booked Thar on December 1, 2020. This means that today is the last day to obtain Thar at current rates, and the new rates will apply from tomorrow.
Mahindra Thar 2020: 4-Star rating
In a related development, 2020 Thar recently received a commendable 4-star safety rating on the Global NCAP test. The latest rating makes the Thar the safest SUV in the country for safety.
The current introductory prices for the previous Thar show start at Rs. 9.85 lakhs for the base petrol variant, while the base diesel model can be purchased for Rs. 10.85 lakhs. A high-end petrol model costs Rs. 13.55 lakh while a fully charged diesel model costs Rs. 13.75 lakh. We expect a moderate correction (from a few thousand) in prices starting tomorrow.
It should also be noted that due to a large number of bookings, entry-level issues have sold out completely and Mahindra has temporarily closed reserves of soft-top issues. The revised pricing can also provide some updates regarding the pre-order status of the basic Mahindra Thar 2020 models.
Although the prices were expected to increase, bearing in mind that the current prices were launch prices being offered for a limited time period what is more interesting is that the experimental mules of what looks like a Thar 2021 were seen in the test. These test mules had an updated grille design and a slight change to the emblem configuration. Mahindra could have brought up this version of Thar sometime in H1'21.
READ MORE: Upcoming car launches in India in December 2020