Mahindra launched the new generation Mahindra Thar 2020 on October 2, 2020, and the company now says it has already received more than 9,000 bookings for the SUV. The company opened reservations for the car on October 2, in the second half of the day after the car was launched. In fact, the demo vehicles were only available in 18 cities, while the availability of them pan India will happen by October 15. So obviously the booking numbers show show big the demand is for the new generation of Mahindra Thar 2020 considering that it has only been 3 and a half days since the bookings opened.
The company also says that there has been a lot of interest in the convertible top variants and the automatic transmission.
Vijay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are very pleased with the response and tremendous excitement that the new Thar has created. It is also encouraging that the all-new Thar has had a good resonance with the search engine’s lifestyle, families, and shopping, thus opening a new range. Fully customers for this 4×4 SUV. Although driving experiences are only available in 18 cities, to begin with, we have received more than 9,000 reservations for the new Mahindra Thar 2020 since its launch, which is unprecedented in this segment Take a test drive in the rest of the country as soon as possible so that more people try to reserve the new Mahindra Thar 2020.
Mahindra also said that the new Mahindra Thar 2020 has received more than 36,000 enquiries and more than 3.3 lakh website visitors.