The Mahindra Group today announced the establishment of Mahindra Advanced Design Europe (MADE) in the West Midlands, UK. The Design Centre will be operational from July 1, 2021, and will contribute to the future automotive and mobility products of the Mahindra Group companies.
Mahindra Advanced Design Europe (MADE) will be part of Mahindra’s global design network, which also includes Mahindra Design Studio in Mumbai, India, and Pininfarina Design in Turin, Italy.
MADE is a strategic enhancement to Mahindra’s global design capabilities and will further refine distinctive product designs and premium technology offerings, Mahindra Group said in a statement.
“Mahindra is poised to enter a new, exciting era to build upon our rich 75 years of automotive history to bring unique customer-centric products to the Indian and global markets. A key lever to make the business future-ready is to significantly strengthen design capability across automotive, farm equipment, and two-wheelers globally,” Mahindra & Mahindra Executive Director Rajesh Jejurikar said.
“MADE will contribute to all future automotive and mobility products, including Born EV SUVs, and be a resource available to Mahindra Group companies. It will give us a quantum leap in both capacity and capability in the design space,” he added.
Mahindra & Mahindra claimed that MADE will support the creation of highly accomplished design roles, drawing from Coventry University, Royal College of Art, and other design colleges in the UK and Europe.