The country’s largest automaker, Maruti Suzuki India (MSI), said Thursday that its True Value unit for used cars has exceeded 4 million sales.
Keeping up with market trends, the automaker updated its True Value outlets in 2017, offering the perfect mix of both online and offline car buying experience.
“The pre-owned car market in India is highly unorganized and there are very few players providing safe, reliable, and transparent buying and selling experience to buyers.”
“True Value was set up to overcome these issues and ensure that buyers of the pre-owned car get the same experience as new car buyers,” MSI Executive Director (Marketing & Sales) Shashank Srivastava said.
The outlets are digitally integrated through a website and app so that customers can access details of all the cars available at True Value outlets from the comfort of their home, he added.
“The record of over 4 million True Value pre-owned car sales stands testament to our customers’ persistent support and love for the brand,” Srivastava noted.
Since foraying into the country’s pre-owned car market in 2001, True Value has expanded its pan-India reach with a wide network of over 550 outlets spread across 268 cities.