Okaya EV, the electric vehicle division of Okaya Group’s energy storage solutions provider, has launched its new two-wheeler offering in the market: the Freedum. The new Electric Scooter is Okaya’s third product on the market since its official launch in July 2021. This scooter will be manufactured from Okaya’s plant in Baddi, Himachal Pradesh.
Freedum will launch in 4 variants ranging from low-speed electric scooters for select markets to high-speed, high-range electric scooters offering more than 250 kilometers per charge in the coming months. In total, the company plans to launch fourteen new products in the fiscal year, including high-speed motorcycles and specialized B2B vehicles that are built from the ground up and developed according to the requirements of a delivery-based business. Okaya also continues to impress and build its network with 120 merchants already living in less than two months and another 800 on the way.
The company aspires to offer accessible, value for money, clean energy mobility to every Indian. Its state-of-the-art products are designed to suit Indian conditions and the preferences of the Indian rider. Okaya Group, in electronics for 35 years, battery industry for 31 years, and software technology for 19 years, is designed to meet customers’ expectations for quality and reliability, as well as to guide expectations for trouble-free service. and parts support.
Speaking at the launch of Freedum, Mr. Anil Gupta, Managing Director of Okaya Power Group, said: “Electricity is the future and we are in the best position to offer a high-quality, value-for-money proposition to all Indians to our allied business interests, it is only natural for us to have an advantage in the market space. Being well conscious of the quality and durability of our products, we have created a fully made in India proposition that gives fillip to government’s aim to see one crore E-scooters, on road by 2025.”
Okaya has been supplying electric vehicle batteries since 2016-2017 and EV changers, charging stations since 2019, thus emerging as the major players in India’s mission to create an electric vehicle charging infrastructure. Keeping in line with the commitment to fill the gaps currently present in the Indian EV market, Okaya is rapidly expanding its network and addressing all pain points of customers and distributors from pre-sale, showroom, or post-sales support.
Anshul Gupta, Director of Okaya Power Group, said: “Our product offering is not only focused on providing electric vehicles as a tool for mobility, but also on creating an ecosystem where electricity is the most obvious and possibly the best choice for a customer. We try to ensure the availability of good quality parts and services. With adequate infrastructure and financing. We understand that an e-scooter is nothing without proper battery, electronics, and software, and we already have an in-house advantage. We look forward to continuing to delight customers in this endeavor too.”
The newly launched Okaya Freedum will be available in four variants, both in a VRLA lead-acid battery and a lithium iron phosphate (LFP) battery. Offered in a multitude of colours from White, Red, Blue to Black, Green, Brown, and Beige.