JK Tyre & Industries Ltd. said Thursday that it has entered into a strategic partnership with CarDekho and AutoBrix for an online and offline tyre fitting and delivery service. Under this initiative, JK Tyre will use its existing channel network to expand its products and services to the consumer’s doorstep through the CarDekho Automotive platform which provides the online channel to buy car tyres from JK Tyre and AutoBrix India, which allows the delivery and installation of tyres at the customer’s door, the company said in a statement.
An online-to-offline tyre fitting and delivery service will be offered as part of the “JK Tyre Man” initiative, which will be rolled out for the first time in Bangalore in its testing phase from March 2021, ahead of being implemented in major cities in India by the second quarter of 2021.
Talking the partnership, JK Tyre & Industries Director – Sales & Marketing Srinivasu Allaphan said, “Our partnership with CarDekho and AutoBrix for Tyre Man reinforces our motto of staying in Total Control, where we extend safety and convenience to our consumers and have the purchased tyres fitted right at their doorstep.”
There has been a dramatic shift in consumer behavior towards e-commerce in the last few months due to the ongoing pandemic, he said adding, as seen with almost every industry, automobiles, and especially tyres, are finding a strong demand online.
CarDekho co-founder and CEO Amit Jain said that the launch of JK Tyre Man will ensure that customers can not only buy a car online but also receive high-quality tyres delivered to their doorstep.
“As a leading full-stack auto tech company, we are leaving no stone unturned in helping customers across their entire car purchase, ownership, and sale journey and we are confident that this too will contribute to easing their requirement in current time,” he added.
Prathiba Shalini, the founder of AutoBrix, said that COVID has affected the world, including the automotive service industry, and today the world is seeking more home services in all sectors and automotive services are no exception.
“This partnership with JK Tyre and Car Dekho takes the tyre purchase experience to the next level with our doorstep services,” Shalini added.