Rudratej Singh, who joined BMW India in August 2019 after a three-year stint at Royal Enfield, died of a cardiac arrest while working out on the treadmill in his home in Gurgaon
German luxury car maker BMW India has been rocked by the sudden demise of its 46-year-old CEO and CEO Rudratej Singh.
While the company said the cause of his death is still being ascertained, sources said Rudy, as his friends and colleagues called him with love, died of a cardiac arrest while working out on a treadmill in his home in Gurgaon. Rudy joined BMW India in August 2019 after a three-year stint at Royal Enfield.
“The BMW Group of India, announces the demise of Rudratej Singh, President, and CEO. The cause of the sudden and unexpected demise is yet to be ascertained,” the company said in a statement. “Our prayers are with his family and loved ones during this difficult period. He will always be remembered as an inspiring and passionate human being.”
Rudy’s death comes within a fortnight of the demise of another senior executive at the firm, Mihir Dayal, who director for sales at the firm earlier this month. Dayal succumbed cancer and was only 40 years old. Rudy had tweeted an influential obituary for Dayal on April 8.
“Rest in peace, my friend, we played our pending golf course on the other side,” Rudy said on Twitter.
Rudy, a student at Delhi University, started his career in Dabur in 1996 and spent most of his career in Hindustan Unilever, where he joined as an Area Sales Manager in 1998 and spent 16 years.
“When I joined Royal Enfield, I had no idea about the intense passion these motorbikes evoke within their owners. In my previous stints, I’ve never seen consumers crazy about a shampoo or soap bar they bought. This was new to me so many other things. What wasn’t, was that I knew the consumer psyche because at Unilever that is what we ever did. So I know what the consumer is basically looking for, even if I don’t understand bikes or cars that much, ” he said on the eve of the launch of Enfield’s Interceptor in 2018.
BMW Group India posted total sales of 2,482 units in the first quarter of 2020, pipping 2,386 units of Mercedes-Benz cars in the same period. With Rudy behind the wheel, it was the first time since 2012 that BMW got the better of a Merc.
Source: Business Today