Audi, the German luxury manufacturer, announced today a growth of 101% last year and posted a solid sales figure of 3,293 retail units. The increase was driven by five electric cars: the Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55, Audi e-tron GT, Audi RS e-tron GT and the petrol-powered Q range along with A-sedans. Audi A4, Audi A6, Audi Q2, Audi Q5 and Audi Q8 remain the brand's top sellers. High-performance RS and S vehicles continued to be in strong demand and a good order bank for 2022.
Balbir Singh Dhillon, Head of Audi India, said: “We are very happy with our performance in 2021 despite hitting roadblocks posed by the unfortunate second wave of the pandemic and other global issues such as semiconductors, commodity prices, shipping challenges. etc. At over 101%, our sales has more than doubled compared to last year. 2021 was a great year for us, with nine new models launched, marking our entry into the Indian EV market with five electric car launches."
"We are currently the only brand to offer five electric cars on offer. Products like the Audi Q8, Audi A4, Audi A6 and RS models have continued to perform strongly and we have a really good demand bank in early 2022. In the retail front: we not only opened a new auto showroom and workshops, but we will also double our used car facilities in 2021," said Dhillon.
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Dillon added, "2022 will be another strong year for Audi India. We will continue to focus on our 2025 strategy focused on customers, digitization, product and network. With our promising range of size, performance and electric vehicles, we will continue to redefine luxury for our customers. We will recover the full power of our models in the country. "We are confident of a solid performance in the coming months."
Audi India has come close to achieving its goal of emerging as a sustainable and profitable brand. With customers at the center of every tactic, Audi India will continue its strong focus on the 2025 strategy.
The current range of Audi India products includes: Audi A4, Audi A6, Audi A8 L, Audi Q2, Audi Q5, Audi Q8, Audi S5 Sportback, Audi RS 5 Sportback, Audi RS 7, Audi RS Q8, Audi e-tron 50, Audi etron 55, Audi e-tron Sportback 55, Audi e-tron GT and Audi RS e-tron GT.
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