The scooter manufacturer claims that 946 Christian Dior comes with a special paint scheme designed in partnership with Dior Creative Department.
- Limited edition model designed by Dior Creative Director Maria Grazia Schori
- Accessories include a half-face helmet, a top case, and a bag decorated with the Dior slant branding
- It will be available in select Dior stores and in Piaggio Motoplex stores.
In essence, Vespa sent the number 946 to Christian Dior's creative director, Maria Grazia Schori, and released her. The result is that Vespa talks about the design spirit of the famous fashion brand.
Commenting on the scooter, Michele Colaninno, CEO of the Immsi Group and Piaggio’s Chief of Product and Marketing Strategy, said, “In these unprecedented times, it is great to be able to dream of a better future. The House of Dior opened its doors in 1946 in Paris, the same year that Vespa made its debut in Italy."
Colanino also said: "The new Vespa 946 celebrates this anniversary and honors our heritage. Today, as it happened yesterday, we are going through a dark period and now we are working together to share some fun through a mix of style and craftsmanship. The partnership between Vespa and Dior is a celebration of beauty. "
Vespa 946 Christian Dior has beige paint with contrasting blue leather seats, gold wheel rims, mirrors, handlebar ends, and luggage racks, among other areas. Then there's a generous mix of iconic oblique flooring motifs through fenders and front panels. And if that wasn't enough, the scooter is also available with optional accessories like the half-face helmet, top case, and dior embossed pouch.
Mechanically, the scooter conforms to the standard Vespa 946. It is powered by a 125cc engine, has three valves and an air cooler that develops 11.8 hp and 10.33 Nm or torque.
As you can imagine, this collaboration between two big brands, which was formed by coincidence in 1946, means that the sale price of Vespa Christian Dior will be very strong. The exact price was not announced, but for reference, the Vespa Giorgio Armani edition was priced at Rs 12, when it was released in 2016.
The scooter will be available from March 2021 at select Christian Dior stores, followed by Piaggio Motorola outlets. Although there is still no information on its availability in India, Piaggio can bring Vespa 946 Christian Dior to our shores, as it did at the launch of Giorgio Armani a few years ago.