2019 ended on a rather average note for the automakers. The year 2020 has begun with an enthusiastic start with January giving a 6.2 percent year-on-year sales decline of the passenger vehicle segment, which has topped up at 2,62,714 units.
Car companies like Maruti Suzuki, Renault India, and Kia Motors India had been in the Top Selling cars . However, majority of the market has been down as a result of the weak consumer sentiment, a lack of liquidity in the economy as well we the preference of the buyers to hold back their purchases for some months so that they can buy the latest cars once the BS6 emissions kick in.
India Auto Inc did have a lot of high hopes due to the Union Budget for the FY2021 that was announced on 1st February 2020. In particular, it had been announced that there will be a vehicle scrappage policy but it will not result in any direct benefits to the mobility sector. But there have been a few top-performing models that have come in the month of January this year because of which their manufacturers have been able to remain in the market during such challenging times.
The first place has been taken up by the Maruti Suzuki Dzire. A total of 22,406 units have been sold. It had started the year with a home run and has been able to contribute in a significant way to the overall sales of Maruti Suzuki at 1,39,844 units in January. These were not so high as compared to the last year.
The performance of Baleno had really helped the company to get the No. 2 position with a total sales of 20,485 units. The Maruti Suzuki Baleno has been popular among its customers because of its design, features, and the value-for-money price.
At the No. 3 spot, the Maruti Swift has registered a total sale of 19,981 units and remains flat. This trio of Maruti Suzuki Dzire, Baleno and the Swift have dropped their own sibling, the Alto to the No. 4 spot. This shows the shifting dynamics in the segment of the Indian passenger vehicle. The Maruti Suzuki Alto has dropped three spots from their last year’s positing with total sales of 18,914 units.
The Maruti Suzuki Wagon R stands at the 5th Position and has shown a nice growth. It has considerably gained four spots and sold a total of 15,232 units in the month. The Alto and the Wagon R both are sold in petrol and CNG variants in some of the selected cities.
Apart from Maruti Suzuki, Kia Motors India has achieved remarkable success in the Indian automobile market. The Kia Seltos has been ranked in the 6th position with a total sale of 15,000 units in the month of January. Seltos has been given the credit to keep this segment up and running during these downturns. With each passing month, the company has been trying to climb up the sales ladder with its highest record in January after November (14,005 units).
At the No. 7 Spot is the MarutiEeco van with the total sale of 12,324 units in January 2020. While the MarutiVitaraBrezza has come down three places since last year to the No. 8 position now with a total sale of 10,134 units. Maruti Suzuki has now launched a new facelift for the VitaraBrezza with a petrol-only option with a 105hp, 1.5-litre, four-cylinder engine. It may face competition from the Hyundai Venue, Ford EcoSport, and the upcoming Kia Sonet.
The Hyundai Grand i10 with a sale of 8,774 units and the Elite i20 with a sale of 8,137 units are at the penultimate and the last spot respectively. The Grand i10 will be taken over by the Grand i10 Nios once the BS6 emission norms come into place. Moreover, the i20 will also require a generational change and has been expected to launch later this year.
With less than a month left for the complete change to the BS6 emission norms, the automakers will be updating the majority of their hardware to curtail these emissions. Most of the carmakers have decided to introduce new models and have made new fresh changes to their existing line-up