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Hero and Harley-Davidson Join Hands To Take On Royal Enfield
May 19, 2021
Last October, Hero MotoCorp announced that it would join Harley-Davidson in an effort to expand its presence in the luxury segment. Now, Hero's CFO says it will cater to the mid-range segment, which is currently dominated by Royal Enfield.In a recent interview, Hero’s Niranjan Gupta said: “The main part of the Harley Davidson Federation is to license the construction of the middleweight segment, which is a very profitable segment, and the main player has a market share of about 90 percent. So there is all this from development. The motorcycle and its launch on the market, under the name Harley and Hero.