CEAT Tyres has partnered with ReadyAssist as part of the Road Side Assistance (RSA) program to provide 24-hour roadside services to its customers. The association is an addition to CEAT’s current business model and is an extension of CEAT’s recently launched on-site services, where customers can take advantage of the various services of their vehicles anytime, anywhere. The RSA program will start with just Rs 200 for a puncture repair at the doorstep with sanitisation of key touchpoints for added customer safety.
CEAT’s roadside assistance will be available in Bengaluru and Hyderabad, soon to expand to 20 cities in India within a month. Services offered will be puncture repair, battery operation, key opening assistance, minor on-site repair, emergency fuel delivery, and towing service. Customers can take advantage of all these services by calling on a 24/7 hotline number 9740828080.
Commenting on the launch of this service, Mr. Arnab Banerjee, Chief Operating Officer of CEAT Tyres, said: “We have come closer to our goal of making transportation easy and safe for our customers, we have enriched our business model While we have always ensured that our clients receive maximum attention when they come to us, with Roadside Assistance, we can now turn to our clients to provide a variety of our services, where and when they need it. We are delighted to partner with ReadyAssist in our effort to provide world-class roadside assistance for cars and bikes, customers will lead to immediate first-class services, reduce time spent, and increase customer satisfaction.
Based out of Bengaluru, ReadyAssist is a 24/7 roadside assistance provider serving various other cities like Mumbai, Mysore, Gurugram, and Hyderabad.