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- 1898 Michelin created history with Bibendum, the Michelin man: The official mascot of Michelin Company is Bibendum which in English refers as the Michelin Tyre man or Michelin man. It was first introduced in the Lyon exhibition in 1894 by the Michelin brothers and is one of the oldest trademarks in the world. In 1898, at the motor show in Paris, it was presented to the world audience to make the Michelin Tyre Concept clear. It quickly created a buzz and established a friendship with the people who became admirers of Michelin tires. rn
- !907- Michelin Air bottle: The first inflators presented in this show were small and easy to use devices and did not require gears or chains or belts to operate. Michelin designed the first electric model when the inflator became an advertising aid. Bibendum was seen to ride on the compressor and blew air from an air hose as if the Michelin man was inflating the tire by himself. rn
- 1949: The concept of radial tire: To the wonder of the world, Michelin presented the idea of radial tire in this show. It was a breakthrough in the tire industry in advanced materials technology, and this concept was innovative by its design as well as the incredible longevity and performance of the tires. rn
- 1952: Wedding of Michelin man: It was the wedding of Michelin man, and the concept of marriage between the steel and textiles was introduced. The idea for the use of radial tires for all types of motorized vehicles was presented here. rn
- 1992: The concept of green tire: Named as MXN where N stands for Natural, Michelin introduced a new concept which could reduce the rolling resistance of the tires. rn
- 2001: Via Michelin: This was launched to develop the digital services for assisting in travel to the users. The users could get the information they need to prepare their trips at free of cost. rn
- 2018: The Michelin Vision concept: This Paris motor show is an ideal opportunity for Michelin to present the idea after unveiling it at the Movin'On Sustainable Mobility Summit. It embodies as well as translates into actions, the vision of innovation for mobility in the future. It covers the following: rn
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- An airless tire/wheel that is designed to last as long as the vehicle itself continues. rn
- A unique re-generable tread which can replenish as required by using a 3D printer when it is worn out. rn
- A connected tire that will inform the driver or the tread wear and it can schedule re-treading as per the style of the driving and use. rn