More purchases are will be done OnlineThe effect will begin even before a driver purchases a Ford or Lincoln car, Ford and Google plan to develop a more personalized shopping experience to take advantage of the increase in online car purchases. A recent survey by Deloitte, a consulting firm, found that 71% of shoppers still want to shop in person, but most say an hour spent at the agency is enough, meaning the importance of the inteet will increase in terms of Initial purchases as well as some purchase formalities.Once the vehicles are on the road, the Android operating system will track potential mechanical and program problems, alert owners when service or repair is needed, and even automatically schedule a dealer appointment.Ford was a pioneer from the beginning when it comes to in-car infotainment. It partnered with Microsoft in 2008 to develop its original sync system, then in 2014, it switched to QNX, the old Blackberry, for Sync 3 and Sync 4. Now Google takes over. During a press conference Monday, officials suggested these benefits:
- The next generation of Sync will be able to access a wide range of Android applications, such as smartphones, tablets, and other Google-based devices.
- As with Google Search and other services, Sync will be able to customize features and services based on the individual needs of Ford and Lincoln brands and customers.
- The system will switch to the famous Google navigation system.
Enable new features over the airGoogle and Ford partnershipThe Google / Ford system will go further, allowing the automaker to offer motorists new features, such as infotainment updates and a security system, things that don't require additional hardware, and even range and performance upgrades for electric vehicles. , like Tesla already.Ford will have some OTA capabilities even before the first Android-powered vehicle hits production. It will allow owners of the newly upgraded F-150 pickup and battery-powered Mustang Mach-E to unload Active Drive Assist hands-free once it is completed later this year. But the Android system is expected to open up more opportunities.Active Drive Assist is Ford's first big step toward fully autonomous driving. Once motorists are able to fully transition from driving duties, the demand for inflight entertainment, including video, is expected to increase. With the advent of high-speed 5G technology, this may also be in the works, Google and Ford officials said, though they declined to discuss details, including revenue opportunities.
The first Ford vehicles using Android-based technology will roll out during the 2023 model-year, McClelland said, noting “This collaboration will go across millions of vehicles worldwide. The only place it won’t be available is in China,” though there was no explanation as to why that market will be excluded.
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