The first Aston Martin DBX rolled off the production line on Thursday, which is key to hopes for a change in the luxury automaker, which has seen management and ownership changes in recent months amid fast performance. The company is famous for being James Bond’s favorite automaker. It has been facing a difficult time since its launch in 2018 as sales were disappointed and spent on cash, prompting them to seek a new investment of billionaire Lawrence Stroll.
Since then, he has announced job cuts, replaced his boss, and elected a new chief financial officer in a series of changes, as he also responded to the coronavirus.
The Aston Martin DBX is the company’s first foray into the lucrative sports car market, and it’s a late share compared to many competitors like Volkswagen-owned Bentley and BMW’s Rolls-Royce. A new era, said Marek Richman, creative director at Aston.
Aston Martin DBX Design
Aston Martin DBX features the latest technology to keep you safe, comfortable, and luxurious, and it will make you feel excited from the moment you sit behind the wheel. Astride the trademark grille shape are LED headlights; below those, DRLs surround two aerodynamic ducts that reduce lift and drag and cool the brakes. Frameless doors hide their window seals, and the B-pillars are fronted with glass to help the illusion of an unbroken expanse. The luxurious rear glass slides on a clear, fixed ballast lip reminiscent of Vantage, while DBX is built on its own platform.
Aston Martin DBX Specifications
|Body and chassis|
|Body style||5-door SUV|
|Layout||Front-engine, four-wheel-drive layout|
|Related||Aston Martin Vantage (2018)|
|Engine||4.0 L Mercedes-AMG M177 twin-turbocharged V8|
|Transmission||9-speed 9G-Tronic automatic|
|Max. Torque||700 Nm|
While related to the Vantage, the Aston Martin DBX is built on its own dedicated platform. Like other Aston Martin models, it will be built with extruded and bonded aluminum panels. The powertrain and infotainment technology is borrowed from Mercedes-Benz. The DBX uses Mercedes-AMG’s M177 4.0-litre twin-turbocharged V8 engine that has a power output of 550 PS (405 kW; 542 hp) and 700 N⋅m (516 lb-ft) of torque. DBX can accelerate from 0-100 km / h (0-62 mph) in 4.5 seconds, and reach a top speed of 292 km / h (181 mph).
The 9-speed automatic gearbox is standard, and the diameter is 2700 kg (6000 lbs). The 48-volt electric active rewind system resists body roll in extreme turns, and the car comes in five driving modes: Virtual GT, Sport, Sport Plus, Terrain, and Terrain Plus with additional access mode. An active center transfer case directs torque to the front axle when it is required, and there is also an electronic limited-slip rear differential. Air conditioning dampers and three-chamber air chambers are standard, providing a wide range of height adjustments
The company has kick-started bookings in India too and customers can get in touch with the dealership in Mumbai and Delhi to book their very own DBX SUV. The Aston Martin DBX will be priced close to Rs. 4 crores.
Work on the new St Athan plant in Wales, where the model was being built, had to stop in March as the shutdown caused the economy to stall. Production resumed in May with safety precautions, but the company has yet to set a restart date for its British facility in Gaydon, where sports cars are manufactured.
However, Aston Martin DBX officially went into production at the automaker’s facility in St Athan in Wales. The first model is painted in beautiful colors that the automaker Stirling Green calls Aston Martin. The company says it has received more than 2,000 DBX orders so far, and the first deliveries will begin later this month.
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