Norton Motorcycles Prepares Four New Unveils for EICMA 2025

It’s not every day you witness a legendary motorcycle brand staging a comeback—but this November, all eyes will be on Norton Motorcycles as the British marque rolls out four new models at Milan’s EICMA 2025.
For enthusiasts who remember Norton’s TT racing exploits or the iconic styling of its cafe racers, the anticipation can hardly be overstated. TVS, Norton’s new owner, is clearly putting its best foot forward—and maybe setting new benchmarks in the premium motorcycle space.

A New Chapter with the Norton V4

Let’s start with the big news: Norton’s V4 superbike will be stealing the spotlight. If you’ve followed spy shots over the past year, the new V4 looks poised to shake things up. Norton isn’t just sticking to a single version, either.
Word on the street is, there will be a full-blown flagship, bristling with race-spec kit—think Ohlins suspension, carbon-fibre everywhere, and a screaming V4 engine around 185 bhp.
Not everyone needs an all-out track weapon, of course, so Norton has a lower-spec variant in the pipeline. It’s good to see a brand balancing exclusivity and broader appeal.

Some key specs for the expected flagship:

This isn’t just a spec sheet exercise; Norton’s V4 appears to have been shaped by countless hours at the Isle of Man TT, with every detail—from the fuel tank’s carbon construction to the electronics suite—serving riders who live for the thrill.

Adventure, Anyone?

If you thought Norton was all about speed and nostalgia, think again. The EICMA stand will also welcome a new adventure bike, built around a twin-cylinder engine. Details remain under wraps, but clues point to a middle-weight segment focus—think something nimble, tour-friendly, yet tough enough for off-piste excursions.
Some believe the bike might borrow the ADV’s chassis as the base for Norton’s third and fourth models, maybe a naked streetfighter or a retro-themed roadster. That’s a bold move, one that addresses what real riders want, rather than serving up another copycat sportbike.

The Factory Ramps Up, Under TVS

It’s hardly a surprise to see Norton betting big at EICMA. When TVS scooped up the brand back in 2020, few could have foreseen this level of investment—well over GBP 200 million, to be precise. Production’s already humming at Solihull, with new bikes rolling out after Norton refreshed its entire range earlier this autumn. There’s that sense of momentum, like a team putting in extra laps before race day.

What Makes This Launch Matter

Norton’s soon-to-be-unveiled models are more than just new hardware; they’re symbols of an ambitious future. By blending sharp design, modern engineering, and British racing heritage, Norton aims to appeal to a new generation while earning back the loyalty of die-hard fans. Will the V4 dethrone Italian and German rivals on performance? Can the new adventure bike win over touring fans? Only time, and perhaps a few spirited test rides, will tell.