TVS Motor Company has officially confirmed that Norton Motorcycles, the legendary British motorcycle brand it acquired in 2020, will launch in India by the end of 2025. This significant development is part of TVS’s long-term global strategy to revive Norton as a premium motorcycle brand with international appeal.
A Strategic Revival by TVS Motor Company
TVS acquired Norton Motorcycles in 2020 for ₹153 crore and has invested more than ₹1,000 crore in transforming the brand. Investments were primarily made in four key areas, including:
- A state-of-the-art manufacturing facility in Solihull, UK
- Improved research and development capabilities
- New product pipeline and new brand recognition
The Solihull facility can produce 8,000 motorcycles annually, supporting Norton’s reestablishment on the global stage.
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Six New Norton Models by 2027
As part of its vision, TVS aims to launch six new Norton motorcycles globally by 2027. These will be based on the brand’s three core principles:
- Design: Classic British aesthetics combined with modern lines
- Dynamism: High-performance machines built for serious riders
- Detail: Precision engineering and fine craftsmanship
Upcoming Platform Strategy
Norton is actively developing two new motorcycle platforms tailored for specific market segments:
|
Platform Type |
Engine Capacity |
Target Market |
Expected Launch |
|
Entry-Level Retro |
350cc–450cc |
India & Emerging Markets |
After 2025 |
|
Mid-Weight Modern |
600cc–650cc |
Global (Europe, UK, USA) |
Before 2027 |
|
Sub-500cc Classic |
300cc |
Mass Market (India & Asia) |
By 2028 |
Norton’s Entry Into India
The India-bound Norton motorcycles will be assembled locally at TVS’s Hosur plant, enabling the company to offer competitive pricing and wider availability. This will position Norton as a direct rival to:
- Royal Enfield
- Triumph Motorcycles
- Harley-Davidson
An initial unveiling is likely by September 2025, showcasing one or two new-generation premium models suited to Indian buyers.
Impact of the India-UK Free Trade Agreement
Sudarshan Venu, Managing Director of TVS Motor Company, discussed how the recent India-UK Free Trade Agreement (FTA) would help accelerate Norton’s growth:
- Lower import duties on premium bikes
- Greater supply chain efficiency
- Faster scaling in the Indian market
It's a very clever trade agreement that creates a win-win situation, allowing Norton to effectively penetrate the premium segment in India.
Conclusion
The upcoming launch of Norton Motorcycles in India, which combines British heritage with Indian manufacturing capabilities, comes at the right time. As demand for retro-styled, high-performance motorcycles continues to grow, Norton is in a great place to provide motorcyclists in India a premium motorcycle experience.
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