19
May
Hero and Harley-Davidson Join Hands To Take On Royal Enfield
Last October, Hero MotoCorp announced that it would join Harley-Davidson in an effort to expand its presence in the luxury segment. Now, Hero's CFO says it will cater to the mid-range segment, which is currently dominated by Royal Enfield.In a recent interview, Hero’s Niranjan Gupta said: “The m...
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