The new Norton V4 has been spotted undergoing testing in the UK, with TVS Motor Company’s top honcho, Sudarshan Venu, personally riding the motorcycle. This sighting confirms that Norton Motorcycles, under TVS ownership, is inching closer to the global debut of the new Norton V4 on 4 November at EICMA 2025.
First Look at the New TVS Norton V4
- Recently, Norton shared teaser images of its upcoming Norton V4 superbike, followed by images showing the bike in action.
- The motorcycle appears production-ready but currently lacks final paint schemes.
- This marks the first entirely new Norton motorcycle since TVS acquired the iconic British brand.
The design language of the new Norton V4 differs significantly from the previous generation, featuring:
- A completely redesigned aggressive fascia
- Updated LED lighting setup
- Refined aerodynamic fairing
- A stance that indicates its track-focused character
What We Know About the TVS Norton V4
While specific performance details remain under wraps, it is expected that TVS and Norton will equip the new V4 with:
- Advanced rider aids
- Latest electronics suite
- Track-tuned suspension
- Lightweight chassis for improved handling
This bike will revitalise the sportsbike segment, aligning with Norton’s legacy of performance motorcycles while infusing TVS’s technological advancements.
Also Read: TVS Apache RTR 310 Makes India Debut at Rs 2.40 Lakh
A Strategic Move by TVS and Norton
Sudarshan Venu’s active involvement in the test rides showcases TVS’s commitment to restoring Norton’s premium image globally. The new Norton V4 will be the flagship model, with more premium Norton bikes expected in the pipeline post-launch.
While the focus currently remains on strengthening Norton’s global presence, the Indian market launch of the Norton V4 may still be a few years away, depending on demand and market readiness.
Conclusion
The TVS Norton V4 testing ahead of its global launch marks a significant step in Norton’s revival under TVS’s leadership. The motorcycle’s redesigned aesthetics, expected performance upgrades, and technological enhancements position it to compete with the best in the premium superbike segment.
The official unveiling at EICMA on 4 November 2025 will reveal complete details, expected pricing, and global availability. Stay tuned for updates on the Norton V4 launch, specifications, and Indian market possibilities as the brand gears up to re-establish its presence globally.
Also Read: New Two-Wheeler Launches in July 2025: Price, Range, Details
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