Toyota introduces T-Serv service initiative with multi-brand workshops

Toyota Kirloskar Motors introduced the new T-Serv service association in Bengaluru. The pilot project will see Toyota partner with multi-brand garages.

The Toyota T-Serv association directly targets customers who have relocated to visit multi-brand garages rather than authorized service centers, whether due to a change of ownership or long-term ownership. Toyota India has found that long-term owners tend to switch to independently owned (third party) garages over time, as do used car owners.

In light of this, the brand, in keeping with its 'customer for life' philosophy, has decided to partner with independently-owned multi-brand garages to provide these customers with services that meet Toyota standards.

Services include everything from regular maintenance and general repair jobs to body and paint repairs.

Also Read: Toyota beats BMW To Become Most Searched Car Brand Globally In 2020, Kia Tops India

Toyota T-Serv: Benefits

As part of the partnership process, Toyota will train shop personnel and provide genuine parts to ensure quality workmanship. The T-Serv smartphone app is designed to add a layer of convenience to the experience of the customer and shop owners, allowing them to keep track of operations and stay in contact with customers.

Toyota T-Serv: roll-out plan for India

The T-Serv brand is established exclusively in India and in the first phase of the pilot project, Toyota partnered with five independently owned workshops in Bengaluru.

In addition to the above services, the brand will also offer exclusive accessories and car care products at its partner service centers.

Toyota car and SUV line-up in India

Toyota India currently sells luxury Vellfire MPV, Yaris sedan, Innova Crysta, and recently upgraded Fortuner SUV in our market. The company also introduced Hiace MPV in India a few days ago.

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