Tata Motors said on Monday said it has launched the dark edition of premium Safari SUV with a starting price of Rs 19.05 lakh (ex-showroom Delhi). The auto major said in a statement that the #DARK Safari trim is now open for bookings and available at company dealerships across the country.
It added that available in XT + / XTA + & XZ + / XZA + trims, the #DARK Safari will get other exclusive features such as ventilated seats on both the first and second row, air purifier, Android Auto and Apple Car Play over Wi-Fi, it added.
"The #DARK range has, in a very short time, become the mainstay of Forever's new range of passenger cars. This will be even more true now with the addition of Tata Safari #DARK to the collection, with an exciting range and a unique proposition to offer customers,” said Rajan Amba, Tata Motors Vice President of Passenger Vehicles (Sales, Marketing and Customer Service).
He added that the dark range is becoming a popular choice for customers.
“Initially launched as a limited edition product, Harrier #DARK has performed extremely well and, based on popular customer demand, has become an integral part of the Harrier portfolio.
"We have introduced an exciting and unique package for customers, which is further expanded with the introduction of the #DARK Collection. We are confident that this stylish #DARK edition will prove to be yet another reason for car buyers to upgrade to the magnificent Safari.” Amba said.
The company said it has sold more than 16,000 units of the SUV, built on the OMEGARC architecture, which itself is derived from Land Rover's legendary D8 platform.