Bridgestone India launches Select Plus Concept Store

  • Bridgestone India will offer these stores in different cities by the end of 2021
  • The stores will offer a range of products and tyre-related services.

Bridgestone India launched the nation's first concept store to offer an educational experience in tyre purchasing and maintenance. Bridgestone Select Plus stores are a diverse group of outlets that offer tyre services. They have digital experience with tyre selection and an understanding of different tyres and their relevance to consumers' driving needs. Starting with Pune, Bridgestone plans to introduce these stores in several cities across the country before the end of the year, including Delhi, Bangalore, and Hyderabad.

Bridgestone India Bridgestone India

At the new Bridgestone Select plus store, tyre consultation is no longer limited to taking the best guess on tyre price. However, it helps the consumer identify the most suitable choice depending on a car tyre and driving conditions. The host of services that will be available at Bridgestone Select + stores include:

  • Tyre advise and information on Bridgestone range of tyre products.
  • Tyre selection consultation through a digital tyre selection desk, demonstration and understanding of tyre services.
  • Tyre services and service packages – Alignment, Balancing, Nitrogen, Rotation, among others, will continue to be available, along with the touch and feel experience of various tyre patte

    s available from Bridgestone.

Speaking on the occasion, Parag Satpute, Managing Director, Bridgestone India, said, 'As a global leader in Sustainable Mobility and Advanced solutions, Bridgestone aims to provide higher value to our customers. With the Bridgestone Select Plus range of retail stores, we are pioneering to create an innovative retail experience, which allows our customers to make a more informed and engaged purchase decision. Through Bridgestone Select Plus, we are underlining the difference a superior tyre and tyre service can make.”

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