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The automotive industry witnessed significant developments last week, including launches and updates that grabbed headlines. Here's a summary of the key highlights:
Tata Altroz Racer Launch:
Tata Motors introduced the Altroz Racer, a sportier variant of its popular hatchback. With distinctive styling cues such as a black bonnet and roof adorned with white stripes, along with interior enhancements and a more powerful engine borrowed from the Tata Nexon, the Tata Altroz Racer seeks to compete with the Hyundai i20 N Line.
Volkswagen Taigun and Virtus Safety Update:
Volkswagen enhanced the safety features of its Taigun and Virtus models by equipping them with six airbags across all variants. Both vehicles received a commendable 5-star rating in the Global NCAP safety crash test, ensuring improved safety standards for passengers.
MG Gloster Storm Series Launch:
MG Motor introduced the Gloster Storm Series, offering consumers two special editions priced between Rs 41.05 lakh and Rs 43.87 lakh (ex-showroom). Available in Snow Storm and Desert Storm variants, these editions boast bespoke colors and trims, catering to the preferences of SUV enthusiasts.
Maruti Suzuki Dream Series Introduction: Maruti Suzuki unveiled the Dream Series limited edition for its entry-level hatchbacks, including the Alto K10, Celerio, and S-Presso, priced at Rs 4.99 lakh (ex-showroom). This edition enhances accessibility and includes additional features, enhancing the overall driving experience.
Mercedes-Benz C-Class and GLC Feature Updates: Mercedes-Benz India launched the 2024 C-Class, introducing the C300 (petrol) AMG Line variant priced at Rs 69 lakh (ex-showroom). Alongside, feature updates were implemented for the C 200 and C 200d variants. Additionally, the GLC received similar feature enhancements, further enhancing the luxury driving experience.
Hyundai Ioniq 5 Recall: Hyundai issued a recall for the Ioniq 5, its flagship electric model in India, due to a potential issue with the integrated charging control unit (ICCU). Over 1700 units were recalled, with faulty parts being replaced at no cost to customers, ensuring safety and reliability.
Mercedes-Benz EQA Launch Date Announcement: The Mercedes-Benz EQA electric SUV is scheduled to launch on July 8, 2024. Serving as the entry-point to Mercedes' electric portfolio, the EQA is based on the GLA platform and features EV-specific design elements, offering eco-friendly mobility solutions.
Kia Carens Sales Milestone: The Kia Carens achieved a significant milestone by surpassing 1.5 lakh sales in just 27 months since its launch. With 50% of buyers opting for mid and top variants, and a majority preferring petrol and manual transmission options, the Carens continues to resonate with Indian consumers seeking a versatile and feature-rich MPV.
These developments underscore the dynamic nature of the automotive sector, with manufacturers continually striving to innovate and meet evolving consumer demands.
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