New Delhi: KAW Veloce Motors Pvt. Limited. Ltd., India, part of the KAW Group, has announced a strategic partnership with Brixton Motorcycles Austria, a brand of Austrian family business KSR Group GmbH, to bring a range of motorcycles to the Indian market.
The companies also plan to set up a manufacturing plant in Kolhapur, Maharashtra.
Launch 4 models: Brixton Motorcycles Austria and KAW Veloce Motors plan to introduce four Brixton models in India for the upcoming festive season. They are: Crossfire 500X, Crossfire 500XC, Cromwell 1200 and Cromwell 1200X.
These models embody Brixton's unique selling points, including Retro-inspired designs, affordability, urban riding suitability and customization potential. Brixton's emphasis on stylish design, competitive pricing and urban practicality sets it apart from others in the Indian market, appealing to a broad range of riders, the company said.
This partnership aims to meet the growing demand for unique and high-quality two-wheelers in India, leveraging both companies' extensive experience and strong family legacy in the manufacturing and retail sectors.
Two-phase expansion
Looking ahead, Brixton Motorcycles Austria and KAW Veloce Motors in India have outlined a two-phase expansion plan. In the first phase, they are setting up a manufacturing facility in Kolhapur, Maharashtra, with an annual production capacity of over 40,000 units. The aim is to offer Brixton's current range of motorcycles, with displacements ranging from 500 cc to 1200 cc. The second phase will see the joint development of products for the Indian market at the Austrian Design Center in Brixton, along with the expansion of manufacturing capabilities.
Brixton Motorcycles Austria and KAW Veloce Motors will unveil the first set of Brixton Motorcycles Austria in India this festive season, hinting at a new era of urban mobility with MotoHaus-inspired outlets.
“Experience a blend of heritage, technology and affordable luxury as we bring a new era of motorcycling to key cities like Pune/BCMC, Mumbai, Thane, Nashik, Chennai, Hyderabad, Bengaluru, Cochin, Coimbatore and Ahmedabad, Surat, Fabi and Panjim. , the company said in a media release.
The partnership between Brixton Motorcycles Austria and KAW Veloce Motors Pvt. Limited. Ltd., India is driven by the country's position as one of the largest motorcycle markets in the world. Focusing on offering products that excel in design, quality and driving enjoyment, the two companies aim to offer exceptional after-sales service through a wide dealer network across major cities in India.
The collaboration has been in the works for nearly two years, with a shared commitment to catering to the unique preferences of Indian consumers.
KAW Veloce Motors India's long standing experience in the manufacturing sector has significantly shaped its approach to motorcycle production, ensuring high standards of quality and innovation. Enthusiasts can also look forward to upcoming models from Brixton Motorcycles, such as the Storr 500, an adventure motorcycle scheduled to launch in November globally and then in India.
This strategic partnership marks a significant milestone in bringing high-quality, stylish and affordable motorcycles to Indian riders, underlining KAW Veloce Motors and Brixton Motorcycles Austria's commitment to excellence and innovation in the two-wheeler industry, all within the visionary MotoHaus initiative.
Founded in 1962, KAW Group has been a cornerstone of the manufacturing industry, providing essential machinery and spare for sugar mills and agro machinery globally. Their profound expertise, combined with a deep knowledge of the automobile retail sector, paved the way for the establishment of KAW Veloce Motors Pvt. Ltd. (KVMPL), India.
Spearheaded by the fourth-generation leader, Tushar Shelk, KVMPL's vision is to introduce renowned global two-wheeler brands to India, starting with Brixton Motorcycles, Austria.
Brixton Motorcycles, Austria, part of KSR Group GmbH, is an Austrian family business with a rich history spanning over 25 years. The Kirschenhofer brothers, descendants of Otto Petermischel, who founded a trading company in 1916, built the company into an international entity known for producing stylish and affordable motorcycles. Its motorcycles, inspired by classic designs and integrated with modern technology, have gained wide popularity in Europe and Asia, especially among young riders and urban commuters.
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