Mercedes-Benz Reports 36% YoY Growth in September 2025

Mercedes-Benz India has announced a remarkable 36% year-on-year growth in September 2025, marking its best-ever September sales in the country. The brand’s strong sales performance was primarily driven by the Government’s GST 2.0 reforms, which revitalized consumer confidence and stimulated buying decisions that had been on hold since mid-August.

The company retailed over 2,500 units during the nine-day Navratri period, setting a new festive season record. This milestone reflects growing customer enthusiasm for luxury vehicles despite a competitive market landscape. 

Festive Sales Boost and Quarterly Record

Driven by festive optimism and tax benefits, Mercedes-Benz India achieved record-breaking results across multiple parameters:

• 2,500+ units sold during Navratri 2025 – the highest ever for the brand in India.
• Q2 FY25-26 retail sales at 5,119 units, representing the brand’s best-ever quarterly performance.
• April–September FY25-26 total sales reached 9,357 units, up 4% year-on-year.

The momentum during the Navratri period highlighted strong consumer interest in both traditional combustion and Battery Electric Vehicle (BEV) segments.

Growth Across Luxury Segments

Mercedes-Benz’s sales growth in India continues to be fueled by its diversified luxury portfolio:

• The “Core Luxury” models maintained steady demand among first-time luxury buyers.
• The “Top-End Luxury” category, featuring iconic models like GLS, S-Class, Mercedes-Maybach, and AMG G63, saw a 25% contribution to total sales with 12% YoY growth.
• The BEV segment accounted for 8% of overall sales, showcasing increasing acceptance of electric luxury mobility among Indian consumers.

Interestingly, the AMG G63 posted its highest-ever monthly sales even with a six-month waiting period, underlining its growing popularity among enthusiasts.

Personalization and the ‘manufaktur’ Range

A rising trend among luxury buyers is the demand for hyper-personalization. Mercedes-Benz’s ‘manufaktur’ program, which allows bespoke customization with premium materials and exclusive detailing, constituted 75% of top-end luxury sales. This shift toward tailor-made vehicles emphasizes the evolving preferences of Indian luxury car buyers who value individuality and craftsmanship.

Conclusion

With the robust September performance and strong festival-driven growth, Mercedes-Benz India is poised for a promising festive quarter. The company aims to sustain this momentum by expanding its electric vehicle portfolio, enhancing the customization experience, and capitalizing on the positive economic sentiment following GST 2.0 reforms.