Mahindra Thar Achieves 3 Lakh Sales Milestone in 5 Years

In just five years since its launch in October 2020, the Mahindra Thar has carved a unique place in India’s automotive landscape, marking an impressive milestone of over 3 lakh units sold. This feat is a tribute to the SUV’s rugged appeal, continual improvements, and a growing family of variants that have broadened its reach.

What’s Behind This Massive Popularity?

• The launch of the Thar Roxx last year gave the sales figures a major boost.
• In the first five months of FY2026 alone, the Roxx variant accounted for a staggering 68% of the total Thar sales.
• Within just under a year, 71,000 units of the Roxx rolled out, astonishing even the most optimistic analysts.
• To put things in perspective, the Thar brand currently contributes around 15% of the whole SUV segment volume for Mahindra since 2020.

Sales Milestones Snapshot

Affordability and Engineering Mix

Mahindra’s strategic pricing, aided by recent GST cuts that shaved up to Rs 1.35 lakh off the Thar’s price, has made the SUV more accessible than ever.

The Thar lineup offers engines crafted to please various tastes:

• The 1.5L mHawk turbo diesel and 2.2L mHawk turbo diesel deliver the grunt needed for Indian terrains.
• The newcomer, Thar Roxx, boasts a spirited 2.0L mStallion turbo petrol engine, gaining traction with younger buyers.
• Transmission choices span from a 6-speed manual to an effortless 6-speed automatic, matched by capable 4x4 and 4x2 drivetrains.

Looking Ahead: Electrification and Beyond

Mahindra’s recent Vision T concept showcases a future where electrification and innovation merge seamlessly with the Thar’s rugged heritage. With talks of hybrid and electric variants on the horizon, this iconic SUV is preparing for a green future, aiming to stay relevant well into the next decade.

Conclusion

Breaking the 3 lakh sales barrier in such a short time underscores the Mahindra Thar’s lasting appeal. The blend of robust off-road ability, elevated comfort, and savvy pricing promises a bright horizon for the Thar brand moving forward.