Maruti WagonR Swivel Seat Launched for Seniors and PwD

Picture a loved one stepping confidently into their WagonR, the seat gently swiveling to welcome them aboard with effortless grace, turning every drive into a moment of independence and joy. Maruti Suzuki India Limited has introduced an optional swivel seat for its iconic WagonR hatchback, designed specifically to boost accessibility for senior citizens and persons with disabilities.
Developed with Bengaluru-based startup TRUEAssist Technology Private Limited, this retrofittable accessory rolls out through over 200 Arena dealerships in 11 cities as a pilot project.

Hisashi Takeuchi, MD & CEO of Maruti Suzuki, emphasized: "This makes daily travel more convenient, aligning with our 'Joy of Mobility' for all."

WagonR Swivel Seat: Key Details

Expansion will follow based on feedback, supporting UN SDG 10 for reduced inequalities.

Swivel Seat: How It Works

The Maruti WagonR swivel seat rotates outward, lowers for easy entry/exit, then returns to driving position — all without vehicle modifications. Retrofit orders go through Arena dealerships.

Installation Benefits:

• Non-invasive fit — original seat unchanged.
• Quick setup — under an hour by trained technicians.
• Preserves warranty on vehicle components.

TRUEAssist provides the 3-year kit warranty, ensuring reliability.

Why WagonR? Perfect Platform for Accessibility

The WagonR's high seating position, compact size, and massive sales (top 10 in India) make it ideal for this upgrade.

WagonR Strengths for Swivel Seat:

• Elevated entry reduces step-in height.
• Spacious cabin accommodates rotation smoothly.
• Affordable base broadens accessibility reach.
• Trusted reliability for daily family use.

Takeuchi noted: "WagonR reaches millions, making this feature impactful for seniors and PwD."

Broader Impact: Inclusive Mobility Vision

This launch reflects Maruti Suzuki's customer-first philosophy, blending innovation with empathy.

Strategic Highlights:

• Startup collaboration via NSRCEL-IIM Bangalore incubation.
• Pilot in 11 cities tests demand before nationwide rollout.
• Suzuki Group alignment — mobility for everyone.
• Social good — empowers independence with dignity.

The swivel seat addresses India's growing elderly population and disability needs, where accessible vehicles remain scarce.

Availability and Next Steps

Customers can:

• Order retrofit at participating Arena dealerships.
• Fit on new WagonR purchases.
• Experience demo at select outlets.

Maruti plans scaling based on pilot success, potentially expanding to other models like Ertiga or Brezza.

Cities in Pilot Phase:

• Major metros (Delhi, Mumbai, Bengaluru, etc.)
• Key Tier-2 markets

Market Context and Competitors

Maruti leads accessibility innovation:

Why This Matters for Buyers

The Maruti WagonR swivel seat transforms a bestseller into an inclusive icon:

• Seniors: Easier entry/exit without strain.
• PwD: Greater independence for daily errands.
• Families: Caregiver relief, multi-gen compatibility.
• Value: Retrofit affordability vs factory premiums.

Priced accessibly through Maruti's vast network, it democratizes mobility. As Takeuchi said, it delivers "Joy of Mobility to as many as possible."