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Continental Tires India Reinforces Strategic Partnership with Mercedes-Benz AG

Continental Tires India is reinforcing its commitment to delivering premium tire solutions with the renewal of its partnership with Mercedes-Benz AG. This renewal marks the seventh consecutive year of Continental Tires being recognized as a Preferred Partner, highlighting the brand’s ongoing dedication to customer satisfaction and delivering top-quality products. The partnership extends beyond India, continuing in countries like Malaysia, Australia, and China. Furthermore, Continental has been granted Preferred Partner status in South Korea and Japan, effective from September 2024 through August 2026.

Strengthening Collaboration for Exceptional Tire Solutions

Continental Tires' extended collaboration with Mercedes-Benz AG ensures Indian customers receive highly specialized tire solutions, alongside enhanced after-sales services. This continued alliance provides Continental with advanced order and sales tools, allowing seamless integration with Mercedes-Benz's network. Additionally, joint promotional activities and customer events are planned, further enriching the retail experience for Mercedes Benz car owners in India.

Continental Tires Partnership with Mercedes-Benz AG

Tailored Tire Solutions for Mercedes-Benz Vehicles

As part of this strategic partnership, Continental Tires will supply tires for the full range of Mercedes-Benz vehicles, from the A-Class to the GLS-Class, under the Mercedes Original (MO) range. These tires are meticulously engineered to meet Mercedes-Benz's rigorous safety and performance standards for each specific vehicle model. The range includes premium models such as the SportContact 6, EcoContact 6, EcoContact 6Q, PremiumContact 6, and the latest SportContact 7, all designed to deliver optimal performance, safety, and driving comfort.

Commitment to Safety, Comfort, and Sustainability

Samir Gupta, Head of Central Region - BA Tires APAC and Managing Director of Continental Tires India, expressed, "We are proud to continue our strong partnership with Mercedes-Benz AG. Being recognized as a Preferred Partner for seven years is a testament to our unwavering dedication to providing innovative and high-quality tire solutions. We remain focused on offering products that prioritize safety, comfort, and sustainability, and are committed to supporting our customers in achieving their business goals with reliability and performance.”

This continued partnership reflects Continental Tires India’s unwavering commitment to excellence in the tire industry and solidifies its position as a leading provider of cutting-edge tire solutions for premium automotive brands like Mercedes-Benz.

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