The online popularity of the world’s top luxury car companies is a reliable indicator of future sales and trends shaping the global auto industry. All the top luxury car companies on our list attract huge customer interest and generate meaningful conversations on social media. They are at the forefront of what matters to wealthy consumers.
BMW (Bayerische Motoren Werke) is one of the Internet’s most popular top luxury car companies, garnering 22.8% of search interest in 2021 with a variety of newsworthy moves that have kept it consistently in the conversations. It attracted attention, especially with the announcement of the electric-focused BMW New Class platform, which will arrive in 2025.
The German top luxury car company is also keeping its name at the forefront of the industry with the arrival of its highly anticipated BMW M3 and M4, as well as the upcoming all-electric iX model.
The brand’s electric motors are rumored to rival Tesla. As usual, the brand’s ever-evolving technology contributes to its consistent market share. By 2023, BMW expects to double the number of all-electric hybrid models to approximately 25.
The top luxury car companies division of the Daimler Group, Mercedes-Benz, ranks second in our list of the most popular luxury car brands on the Internet, and is the most valuable top luxury car companies in 2021.
By redefining new age luxury with a range of battery-powered supercars, Mercedes-Benz has maintained its position near the top thanks to its constant attention to detail and unwavering technological speeds that never waver.
Mercedes-Benz’s EQ battery electric car line has been in the spotlight for the past three years, with a special focus on the past 12 months thanks to the upcoming launch of the line. It will be the first model to be based on the German automaker’s custom electric vehicle architecture, combining style and substance in a way that only Mercedes-Benz knows. The brand push to add more electric vehicle production facilities in the US has us expecting great things in the near future.
All eyes are on Audi’s groundbreaking technology, from the new Tesla-branded electric sports car to photographers snapping photos of the much-anticipated Audi Q9. Breaking into the electric car market has been a priority for the German luxury car maker in recent years, and combined with the hype surrounding the Q9, Audi is nearing the top as it elevates its position to the fore in the electric car. Making. The brand has announced a partnership with Amazon to allow its customers to purchase a high-powered home electric charging station from the e-commerce giant.
Recently, Audi has also benefited from sales of e-tron SUVs and e-tron Sportbacks. The recent lack of competition from neighboring Tesla (where the brand is relaunching its models) has allowed room in the industry for Audi to push ahead. The brand expects to introduce its Audi e-tron GT this summer, rivaling luxury carmakers with its 15.5% share of the search interest.
Tesla’s cult followers ensure that it stays in the conversation year after year, and as of 2021, it ranks first in popularity online in the US market. Founded in July 2003, Tesla remains the world’s most valuable automaker and stock prices soar, thanks to its “home run” brand sales in the first quarter of 2021, and it promises a positive overall outlook. Tesla produced 180,338 cars in the first quarter of 2021 alone by expanding its global production in China and Europe.
And CEO Elon Musk has, as always, done his part in keeping Tesla popular not only with industry experts but also with the general public, thanks to a series of viral posts on social media. For the most part, it has attracted attention recently for the announcement of 10,000 new jobs in Texas – no college degree or full high school education required.
Things are on the rise for everything Porsche, with sales up more than 44% since the first quarter of 2020. The brand attributes much of this to its ever-growing product line, with a particular focus on its first all-Porsche sedan. . electrical. The Taycan, 4S, Turbo, and Turbo S vehicles only hit the market in the first quarter of 2020 and the Taycan Cross Turismo joined the force in the months that followed.
Even better, Porsche recently announced the addition of the Taycan to its subscription service. Unlike other manufacturers that have chosen to close subscription services (BMW, Mercedes-Benz and Cadillac), Porsche plans to continue its US expansion throughout this year and into 2022.
Lamborghini made record profits in 2020, delivering 7,430 cars globally with a profit of $1.9 billion. Despite the mandatory two-month shutdown, the premium luxury car brand has already reported nine months of booked orders for 2021 and a growing market share in China. Lamborghini’s slide halfway into the internet world can be attributed to its lack of electric cars, something CEO Stephan Winkelmann has hinted may change in the coming months.
However, a strong technology focus has kept the Lamborghini name active on social media, with a focus on integrating Amazon’s Alexa into Lamborghini’s Huracán EVO. The partnership, which was initially announced in January 2020, has sparked many conversations about the auto industry’s shift from physical controls to touchscreen-based and voice-activated solutions.
2022 will see the arrival of the Ferrari Purosangue, the brand’s first luxury SUV, in an unexpected move. At the moment, widespread media attention in 2021 is focused on the anticipation of enthusiastic car enthusiasts for the first viewing of the car. Ferrari Purosangue was created with the aim of competing with the Lamborghini Urus and Aston Martin DBX, at the same time that many other supercar brands are launching their own variants of the family car.
While other brands may not get as much attention for launching SUVs, Ferrari came up particularly unexpectedly after chief designer Flavio Manzoni told the patriarch that “Enzo Ferrari would turn over in his grave” if Ferrari once did.
Rolls-Royce is often considered the pinnacle of top luxury car companies.
Rolls-Royce Ghost was named the Top Gear luxury car for 2020, and the brand has been getting attention ever since. Rolls-Royce, considered one of the most revolutionary luxury cars to have been introduced in the past 12 months, has been expecting such interest due to the Ghost’s sleek and minimalist features.
The limited-edition Phantom Tempus Collection was another edition that caught the eye in recent months, along with 20 orders for Rolls-Royce Ghost on day one at the Bangkok International Motor Show. It’s fair to say that Ghost plays a huge role in putting Rolls-Royce on our list, and for very good reason.
Rolls-Royce recorded the highest first-quarter sales results in the brand’s 116-year history in the first quarter of 2021, with 1,380 vehicles sold (62% more than in the same period in 2020).
It’s been a great year for all things Maserati. 2021 marks 50 years for the Bora, one of the brand’s most popular mid-engine cars. Its golden anniversary brought a lot of interest to the brand, and many took the time to remember Maserati’s developments since its inception.
It is also the year that the new Maserati MC20 was awarded “Best of the Best” at the 2021 Red Dot Awards. One of the most important announcements for 2021 comes after the arrival of the first Maserati Hybrid model in July 2020, the Maserati Ghibli: the sound of Maserati Unmistakable but with new design and electrical features.
Bugatti has already confirmed that the Chiron family will continue to grow and that a mysterious prototype that was spied on in July 2020 kept all eyes on social media, pending new developments. So far, the USP of the latest addition to the family is relatively unknown, with Bugatti confirming that it would prefer to focus on elements other than top speeds with this new variation.
This is a similar topic for all Bugatti’s media attention lately, with other headlines focusing on the creation and launch of the 300th Chiron Hypercar (out of the 500 planned) and the unveiling of the first Centodieci. Hypercar. Inspired by the best, Bugatti continues to gain attention both online and offline due to its expensive, seemingly impossible supercars, better than its predecessor.
Read More: Top 10 Sports Car Companies in the World