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Tata Motors has recorded a landmark sales achievement this festive season, delivering over 1 lakh vehicles across India from the start of Navratri to Diwali. This milestone marks a phenomenal 33% year-on-year growth, underlining the brand’s ever-strengthening market presence and customer trust.
Highlights of Tata’s Festive Season Performance
- Over 1 lakh vehicles delivered in just 30 days
- Driven by record demand for its SUV lineup
- Nexon led the charts as India’s No. 1 selling car in September, with 38,000 units sold (+73% YoY)
- Tata Punch followed closely, clocking 32,000 unit sales (+29% YoY)
- Impressive traction for Tata’s EV portfolio, with over 10,000 EVs sold (+37% YoY)
- Sets the tone for upcoming new launches and continues positive momentum for the rest of the fiscal year.
Model-Wise Festive Sales Contribution
|
Model |
Units Sold |
YoY Growth (%) |
|
Nexon |
38,000 |
73% |
|
Punch |
32,000 |
29% |
|
EV Portfolio |
10,000+ |
37% |
|
Other SUVs |
Data N/A |
Data N/A |
|
Total |
1,00,000+ |
33% |
Tata’s SUVs contributed as much as 70% of festive vehicle sales. The Nexon and Punch together accounted for the largest volume spike, while the EV segment reflected consumers’ increasing acceptance of electric mobility.
CEO’s Statement
Shailesh Chandra, Managing Director and CEO, Tata Motors Passenger Vehicles, commented:
“Over the 30-day period from Navratri to Diwali, we have achieved a landmark milestone with over one lakh vehicle deliveries, reflecting a robust 33% growth as compared to the same period last year. Our SUVs continue to lead this momentum… Our EV portfolio, too, has shown strong traction… Our full portfolio of cars and SUVs has supported this surge further, reinforcing our strategic commitment to product leadership, market relevance, and delivery excellence in this pivotal festive window. This performance sets the tone for the rest of the fiscal, especially as we gear up for exciting new launches this year, complemented by sustained customer enthusiasm.”
What’s Driving Tata’s Success?
- Resilient SUV Strategy: Nexon and Punch remain market favorites for safety, value, and modern design.
- EV Push: Tata is now a clear leader in affordable electric vehicles with rapid adoption driven by urban buyers.
- Diverse Portfolio: Performance in hatchbacks, sedans, and utility vehicles supports strong festive results.
- GST Reforms Impact: Price cuts after GST 2.0 fuel enthusiasm, making Tata cars even more attractive.
Looking Forward
With an upbeat festive season and sustained momentum, Tata Motors is expected to remain a major force in India’s automotive industry, ready for new launches and innovation in both ICE and EV segments. Their strong product mix, positive consumer sentiment, and strategic market approach point toward continued growth and leadership.
