Mercedes-Benz India has launched its 2025 festive campaign, 'Dream Days', offering exclusive financial solutions and luxury experiences for customers from September 2 to October 31. This national initiative, themed “Dreams of India and Dreamers,” aims to make owning a Mercedes-Benz more accessible while elevating customer engagement throughout the festive season.
Campaign Highlights
- Duration: September 2 to October 31, 2025
- Scope: Covers Mercedes-Benz’s full lineup including sedans, SUVs, BEVs, AMGs, and the iconic G-Class.
- 360-degree Approach: Strong ATL promotions and immersive on-ground experiences in major cities like Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai, and Kochi.
- Customer Focus: Tailored ownership benefits, service clinics, dynamic driving events, and a sundowner to celebrate Mercedes-Benz luxury.
Ownership Benefits & Financial Solutions
Value Added Ownership
- EMIs starting at just 1% of the ex-showroom price, with attractive interest rates and low down payments.
- ‘Welcome Benefits’ on trade-in for those purchasing their first Mercedes-Benz, making it easier to join the brand family.
- Exclusive deals extend to select AMG models, supporting performance enthusiasts.
Flexible Payment Plans
- Seasonal Payment Plan: Customers pay regular EMIs and make convenient one-time payments timed with their cash flow (like bonus or dividend months), ensuring no stress from monthly high EMIs.
- Personalized schedules accommodate uneven income, helping customers pursue their dream vehicle.
Key to Key Program
- For models like the S-Class, customers can upgrade to a new variant in 24-36 months at zero down payment.
- Allows ownership of two Mercedes-Benz cars within four years, always driving the latest offering.
'Dream Days Festival' On-Ground Events
- Two-day festivals in six major cities where customers experience the full Mercedes-Benz lineup on dynamic tracks.
- Test drive opportunities include specialized terrains: side slope, stepped incline, G-Turn, and emergency braking.
- Exclusive Burmester Sound Experiences and engaging community events for over 300 participants per stop.
Benefits Table
|
Benefit |
Description |
|
EMI Offer |
From 1% of ex-showroom price, low down payment |
|
Welcome Benefit |
Trade-in deals for first-time buyers |
|
Seasonal Payments |
Flexible one-time EMI payment plan |
|
Key to Key Upgrade |
Upgrade after 24-36 months, zero down payment |
|
AMG Specials |
Exclusive deals on AMG models |
|
Festival Experience |
Unique on-ground events, dynamic test drives |
Leadership Perspective
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, emphasizes the campaign’s goal: “India is a nation built on dreams—from startup founders to seasoned executives. This festive campaign underlines our commitment to fulfilling aspirations of our customers with flexible and curated financial solutions that create excitement and momentum this season.”
Conclusion
As the festive season unfolds, Mercedes-Benz ‘Dream Days’ presents an unprecedented opportunity for luxury car enthusiasts to step into the Mercedes-Benz family. With irresistible finance options, flexible payments, and a suite of customer-centric experiences, the three-pointed star shines brighter than ever—redefining what it means to turn dreams into reality.
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