Maruti Suzuki Victoris Crosses 70,000 Bookings Milestone Since Launch

Maruti Suzuki has struck gold yet again in the premium SUV space with the Victoris, its flagship offering under the Arena dealership network. The brand has confirmed crossing an impressive 70,000 bookings since its launch, with over 35,000 units already delivered to customers across India. The Maruti Victoris is priced from ₹10.50 lakh to ₹19.99 lakh (ex-showroom), making it one of the most feature-packed and affordable premium SUVs in its class.

Maruti Suzuki Victoris: Key Highlights

The SUV That Redefined the Arena Range

Launched as the most premium SUV under Maruti’s Arena network, the Victoris sits above the Brezza and has quickly become a crowd favorite for its feature-loaded package, hybrid technology, and design sophistication. Built on the same platform as the Grand Vitara, the Victoris offers a more luxurious take on Maruti’s tried-and-tested SUV formula.

The brand’s decision to introduce it under the Arena network has broadened accessibility, allowing Maruti to compete more aggressively with mid-size SUVs like the Hyundai Creta, Kia Seltos, and Honda Elevate.

Engine and Performance: Two Efficient Powertrains

Under the hood, the Maruti Victoris offers a choice of two engine options along with a factory-fitted CNG kit for economy-conscious buyers.

The hybrid version, borrowed from the Grand Vitara, focuses on delivering exceptional mileage while maintaining Maruti’s focus on sustainable mobility.

Premium Features: Setting New Benchmarks in the Segment

While the Victoris shares its platform and powertrain with the Grand Vitara, it manages to set itself apart through premium comfort and technology features.

Exclusive Features of Maruti Suzuki Victoris:

• Level 2 ADAS suite with lane-keep assist, adaptive cruise control, and auto emergency braking.
• 10.25-inch digital driver’s display and 10.1-inch touchscreen infotainment system with Dolby Atmos audio.
• Gesture-controlled electric tailgate and ambient lighting package.
• Ventilated front seats and 8-way power-adjustable driver seat.
• Wireless charging, 360-degree camera, and TPMS for added convenience.
• Front and rear parking sensors, ensuring easy urban maneuverability.

These inclusions make the Victoris a value-packed SUV, redefining expectations in its segment.

Market Response and Future Outlook

Maruti Suzuki’s strategy to position the Victoris as a premium-yet-accessible compact SUV seems to be paying off, with steady booking numbers and strong customer satisfaction. The SUV’s success mirrors that of its sibling, the Grand Vitara, which recorded over 24,000 retail sales in December 2025 alone.

Analysts note that Victoris’ blend of luxury, hybrid technology, and everyday practicality has helped Maruti attract both tech-savvy urban customers and those upgrading from smaller hatchbacks.

Final Thoughts

With 70,000 bookings and counting, the Maruti Suzuki Victoris has become a runaway success story for India’s largest automaker. By combining hybrid efficiency, high-end comfort, and rugged dependability, it sets a new benchmark in the mid-size SUV space. As Maruti plans to further ramp up production, the Victoris is poised to dominate the showroom floors throughout 2026.

Author: Neha Mehlawat

Neha Mehlawat is an automotive journalist and industry analyst with 10+ years of experience covering cars, bikes, and mobility trends. She tracks the latest launches, technology upgrades, and policy changes in the auto sector, delivering sharp insights that help readers stay ahead in the fast-evolving world of automobiles.