Maruti Suzuki has finally unveiled its much-anticipated mid-size SUV, the Victoris, positioned as the flagship product under the brand’s Arena dealership chain. Breaking previous reports of a 3-row Escudo, the Victoris is a 5-seater SUV that takes on competitors like Hyundai Creta, Kia Seltos, MG Hector, and Tata Harrier. Packed with first-in-segment features and cutting-edge technology, Victoris marks a new benchmark for Maruti Suzuki.

Key Highlights of Maruti Suzuki Victoris

• First Maruti with Level-2 ADAS: The Victoris introduces advanced driver assistance suites that include emergency braking, lane keeping aid, adaptive cruise control, and more, making it the brand's safest vehicle to date.
  
  
• Under-Floor Mounted CNG Tank: Another first for Maruti, the underbody CNG tank increases boot space compared to traditional setups.
  
  
• Powered Tailgate with Gesture Control: Users can operate the boot using the kick-to-open gesture or key fob.
  
  
• Largest Ever Screens: Features a 10.25-inch digital instrument cluster and a large touchscreen with wireless Android Auto and Apple CarPlay.
  
  
• 8-Speaker Dolby Atmos Surround Sound System: The premium Infinity Harman sound system offers immersive audio.
  
  
• Available in 10 Colors and 6 Variants: Customers can choose from LXi, VXi, ZXi, ZXi(O), ZXi+, ZXi+(O), and colors like Mystic Green, Eternal Blue, Sizzling Red, and more.

Specifications and Powertrain Options

• AWD option available in Strong Hybrid automatic variant (ALLGRIP Select).

Safety Features

• 5-star Bharat NCAP crash test rating.
• Level-2 ADAS safety suite including:
• Automatic Emergency Braking
• Adaptive Cruise Control with Curve Speed Reduction
• Lane Keep Assist
• Blind Spot Monitor
• Rear Cross Traffic Alert
• Six airbags as standard, disc brakes on all wheels, electronic parking brake with auto-hold.

Design & Interior

• LED projector headlamps with integrated pixel-LED DRLs.
• Modern grille with chrome accents and silver skid plate.
• 18-inch turbine-style double-tone alloy wheels.
• Connected LED tail lamps with unique glow pattern.
• Panoramic sunroof, ventilated front seats, wireless phone charging.
• Blacklit dashboard with soft-touch materials and 64-color ambient lighting.
• Alexa voice assistant integration.

Pricing and Market Positioning

• Pricing expected to start around Rs. 9.7 lakh (ex-showroom) with bookings already open.
• Positioned between Maruti Brezza and Grand Vitara.
• Competes directly with Hyundai Creta, Kia Seltos, MG Hector, Tata Harrier, Honda Elevate, Volkswagen Taigun, and Skoda Kushaq.

Summary Table: Maruti Suzuki Victoris Variants & Pricing

Conclusion

The Maruti Suzuki Victoris is a game-changer for the brand, offering a compelling combination of safety, technology, comfort, and practicality. With Level-2 ADAS, a spacious cabin, multiple powertrain choices including strong hybrid and CNG, and premium features, Victoris is set to capture a significant share of India’s competitive mid-size SUV market. It clearly signals Maruti Suzuki’s push to redefine its SUV portfolio with modern, feature-rich, and safer offerings.