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Honda is making the festive season even more exciting for car buyers in India. Under its latest campaign, ‘The Great Honda Fest’, Honda Cars India has introduced Elite Editions for its popular models – the Honda Elevate SUV and the Honda Amaze sedan. With a blend of fresh features and customer-focused offers, Honda aims to enhance its value proposition just in time for the celebrations.
Honda Elevate Elite Pack: A Feature Boost at No Extra Cost
As part of the new Elite Pack, select variants of the Honda Elevate now come equipped with two premium additions:
- A 360-degree camera, offering better visibility and safety in tight city spaces.
- Seven-colour ambient lighting, adding a premium and personalized feel to the cabin.
What's even more attractive about it is that the Elite Pack includes these features at no extra cost. This was clearly a strategy to appeal to new buyers considering a compact SUV that offers premium features at competitive prices.
The Honda Elevate starts at ₹11.91 lakh (ex-showroom) and with the Elite Pack offerings, the item is now more appealing without increasing the cost.
360-Degree Camera Now Available on Both Amaze and Elevate
Understanding customer demand, Honda has also rolled out the 360-degree camera as an accessory option for both the Honda Amaze and Honda Elevate. While this won’t be included as standard in all variants, customers can opt for it at an additional cost. This retrofit will be installed at Honda dealerships and comes with a 2-year warranty from the supplier, ensuring peace of mind.
This move addresses long-standing customer feedback, especially for Elevate owners who previously only had the Lane Watch Camera in higher trims. A full surround vision setup now brings the car in line with competitors offering advanced safety features.
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Festive Benefits Under 'The Great Honda Fest'
In addition to the Elite Packs, Honda has also introduced exclusive festive offers across its entire product lineup including:
- Honda Amaze
- Honda City
- Honda Elevate
Though exact discount figures haven’t been disclosed, buyers can expect attractive deals and finance schemes at all authorized Honda dealerships. It's an ideal time to walk into your nearest showroom and avail limited-period benefits.
Conclusion
Honda's clear focus on customer satisfaction through feature upgrades and promotion and the recent launch of the Elite Editions and festive campaign have really changed their approach. In addition to the compact and smart Amaze or the bold and tech-heavy Elevate, Honda's new approach offers value with celebration.
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