The "LiveWire" division, named after Harley's first electric motorcycle, introduced in 2019, is set to release its first branded motorcycle in July.
The company said in February it would create a separate division focused on electric vehicles, as it aims to attract the next generation of younger, more environmentally conscious riders.
Harley-Davidson,livewire,electric motorcycle brand,Harley,electric,Harley-Davidson Inc"We are seizing the opportunity to lead and define the electric vehicle market," Chief Executive Officer Jochen Zeitz said in a statement on Monday.
LiveWire also plans to innovate and develop technology applicable to Harley-Davidson electric motorcycles in the future.
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