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▼Ford Motor Co on Thursday, launched a new subsidiary of automated driving system, Latitude AI, months after winding down the operations of its former Argo AI Self Driving Technology Unit.
Carmakers including Mercedes-Benz, have ramped up their investments to integrate more autonomous software and autonomous tech into vehicles despite some skepticism on the technology.
Latitude will expand on the company's existing BlueCruise technology of the company, which already offers hands -free road driving on certain models.
Dearborn's Michigan based automaker added that it hired about 550 employees who previously worked at Argo AI for his new subsidiary.
Ford, which jointly operates Argo with Volkswagen Ag, booked a $ 2.7 billion in cash before taxes on his investment in the unit and laid off some employees.
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Neha Mehlawat
Neha Mehlawat is an automotive journalist and industry analyst with 10+ years of experience covering cars, bikes, and mobility trends. She tracks the latest launches, technology upgrades, and policy changes in the auto sector, delivering sharp insights that help readers stay ahead in the fast-evolving world of automobiles.
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