As Citroën marks its four years in the Indian market, the French carmaker is going big to thank its increasing customer base. Citroen has some offers with benefits of up to ₹2.80 lakh on select models, giving buyers looking for a stylish, comfort-first vehicle, an ideal time to buy. The anniversary campaign is live until June 30th, and includes several attractive deals and special touches meant to thank both existing and new customers.
A Celebration of Growth and Innovation
When Citroën first entered the Indian market, many were curious about how the European brand would adapt to the unique preferences of Indian consumers. Four years later, the results speak for themselves. According to Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, the company’s focus has been on blending global design with local sensibilities, delivering both innovation and value.
“Our journey in India has been driven by innovation, ambition, and a clear focus on delivering meaningful value to customers,” Priyesh said.
Citroen’s evolution in India has seen the launch of multiple models tailored to Indian roads and user expectations. Now, with the brand celebrating its fourth anniversary, it is not only offering steep discounts but also underlining its commitment to customer satisfaction and comfort.
What Citroen Offers During Its Anniversary Celebration
For a limited time, Citroen offers substantial benefits on select models, with discounts going up to ₹2.80 lakh. These offers are applicable on vehicles purchased and delivered before June 30, 2025.
Here’s what’s included in the celebration offer:
- Cash benefits up to ₹2.80 lakh depending on the model and variant.
- Free car spa services for existing Citroen owners, providing an opportunity for loyal customers to pamper their vehicles.
- Attractive financing options, including low-interest EMIs and exchange benefits at select dealerships.
- Extended warranty and service packages as add-ons in some locations.
These offers are available across the brand’s dealerships in India. Customers are encouraged to visit Citroen.in or contact their nearest Citroën showroom for detailed pricing and availability.
Citroen C3 Now Available with CNG Option
Alongside these exciting anniversary offers, Citroën has also announced the launch of the CNG variants of the popular Citroen C3 hatchback. The move reflects the brand’s commitment to offering practical and cost-efficient mobility options for Indian consumers.
Key Highlights of the Citroen C3 CNG:
- Equipped with retrofitted CNG kits, installed at authorized dealerships.
- Offers a claimed mileage of 28.1 km/kg, making it a highly economical choice.
- Kits are available for Live, Feel, Feel(O), and Shine variants, powered by the 1.2-litre naturally aspirated petrol engine.
- Additional cost of ₹93,000 for the kit installation.
- CNG variants allow for easy fuel switching via a dedicated petrol/CNG button.
To maintain the C3’s driving comfort and safety, Citroën has made several technical upgrades. These include:
- Specially tuned rear shock absorbers
- Reinforced suspension springs
- Anti-roll bar for enhanced ride stability
Moreover, Citroën assures that the spare wheel remains accessible, although buyers should expect some compromise in boot space due to the placement of the CNG tank.
Citroen’s India Strategy: Balancing Comfort and Value
Citroën's strategy in India has always been different. Instead of just price or features, Citroën's strategy emphasized a comfort-first driving experience aligned with its global “Citroën Comfort” overarching aim. It has taken four years but this strategy is starting to produce results as clients are beginning to recognize the brand for its distinct design language, luxurious interiors, and dramatic focus on ride quality.
With the release of its CNG-powered C3 and the impressive anniversary Citroen offers, the automaker is clearly taking its strengths and applying them to a wider range of buyers—cost-conscious and environmentally conscious buyers in particular.
Conclusion
The fourth anniversary of Citroën in India is more than a milestone; it shows the confidence the brand has in the Indian market. With up to ₹2.80 lakh as a limited time offer, new CNG variants, and there aftersales service department improvements, Citroën is making it easier than ever for Indian customers to purchase and enjoy their vehicles. As Citroën solidifies their dealer presence and builds out their product line, it becomes clear that they are here to stay, and prosper.
Also Read: Citroen C3 CNG Launched in India at ₹7.16 Lakh
