01
May
BMW Introduces New Nomenclature Strategy, Removes 'i' from the ICE Cars
BMW's decision to introduce a new nomenclature strategy by removing the letter 'i' from its Inteal Combustion Engine (ICE) cars marks a significant shift in the brand's naming conventions. Traditionally, BMW has used the letter 'i' at the end of its model names, such as 325i and 540i, to differentia...
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