Bridgestone India has launched the Sturdo range of tyres for the passenger vehicle segment. According to the company, this new set of tyres contains a special tread compound that extends tyre life by up to 29 percent over its current offering, while also improving ride quality on rough roads.
Bridgestone Sturdo tyres are available in 27 sizes ranging from 12 inches to 16 inches with multiple variants. It is intended for select hatchbacks, sedans and CUVs. The brand claims that the Sturdo tire range was developed for Indian roads.
Speaking on the occasion, Parag Satpute, Managing Director of Bridgestone India, said: "Globally, Bridgestone has been at the forefront of tire technology and this is now on display in India with our new offering in the passenger car segment - Bridgestone Sturdo The Sturdo range has up to 29 per cent longer tire life beneficial to the end user from a tire economics perspective Bridgestone currently holds a leading position in the market and we are confident that this latest offering will further strengthen our position. Sturdo is an example of Bridgestone's commitment to "Atmanirbhar Bharat" goals. Our continued consumer focus is to deliver the best mobility solutions to the vast and rapidly developing Indian market which is in line with the best global standards.