Ceat has taken a transformative step in India’s tyre market with the launch of the new SecuraDrive CIRCL, the country’s first passenger car tyre made using up to 90% sustainable materials. This eco-friendly innovation arrives just in time for environmentally conscious urban drivers seeking performance, safety, and sustainability—all in one package.
A Sustainable Leap Forward
- Developed at Ceat’s R&D hub in Halol, Gujarat
- Two variants available:
- 50% bio-based content, priced at ₹8,999
- 90% sustainable content, priced at ₹12,999
- Designed for urban buyers aged 25-45, blending environmental responsibility with modern performance standards
Arnab Banerjee, MD and CEO of Ceat Ltd., describes the CIRCL as a benchmark in sustainable mobility, while CMO Lakshmi Narayanan B highlights how CIRCL tires cater to Indian consumers who want products that mirror their values—without compromise on safety or style.
Industry-First Innovations
- Unified Biopolymer Inner Liner: Simplifies construction, lowers manufacturing emissions
- Glycerol-Based Accelerator: Bio-based replacement for petroleum chemicals, less environmental impact
- Anti-Static Silica Conductive Solution: Replaces traditional carbon black, enhancing safety and conductivity
These breakthroughs position CIRCL as one of the most sustainable car tyres after road testing, marrying green tech with best-in-class performance.
Feature Overview: SecuraDrive CIRCL
|
Feature |
Benefit |
|
Up to 90% sustainable materials |
Reduces environmental footprint |
|
Unified Biopolymer Inner Liner |
Simplifies design, lowers emissions |
|
Glycerol-Based Accelerator |
Eco-friendly, petroleum replacement |
|
Anti-Static Silica Conductive Solution |
Ensures safety, replaces carbon black |
|
Designed for urban users |
Ideal for city driving, aged 25-45 |
|
Available from September 2025 |
At premium outlets & authorised dealerships |
Why SecuraDrive CIRCL Stands Out
- Eco-smart innovation: Leads the market in sustainability and green engineering
- Performance assured: No compromise on safety, style, or efficiency for modern drivers
- Accessible pricing: Entry-level at ₹8,999 caters to a wide urban audience
With its premium features and sustainable materials, the Ceat SecuraDrive CIRCL is poised to set a new standard in the Indian passenger car tyre segment, proving that eco-friendly choices can also mean top-tier safety and stylish design.
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