Ceat has taken a transformative step in India’s tyre market with the launch of the new SecuraDrive CIRCL, the country’s first passenger car tyre made using up to 90% sustainable materials. This eco-friendly innovation arrives just in time for environmentally conscious urban drivers seeking performance, safety, and sustainability—all in one package. 

A Sustainable Leap Forward

• Developed at Ceat’s R&D hub in Halol, Gujarat
• Two variants available:
• 50% bio-based content, priced at ₹8,999
• 90% sustainable content, priced at ₹12,999
• Designed for urban buyers aged 25-45, blending environmental responsibility with modern performance standards

Arnab Banerjee, MD and CEO of Ceat Ltd., describes the CIRCL as a benchmark in sustainable mobility, while CMO Lakshmi Narayanan B highlights how CIRCL tires cater to Indian consumers who want products that mirror their values—without compromise on safety or style.

Industry-First Innovations

• Unified Biopolymer Inner Liner: Simplifies construction, lowers manufacturing emissions
• Glycerol-Based Accelerator: Bio-based replacement for petroleum chemicals, less environmental impact
• Anti-Static Silica Conductive Solution: Replaces traditional carbon black, enhancing safety and conductivity

These breakthroughs position CIRCL as one of the most sustainable car tyres after road testing, marrying green tech with best-in-class performance.

Feature Overview: SecuraDrive CIRCL

Why SecuraDrive CIRCL Stands Out

• Eco-smart innovation: Leads the market in sustainability and green engineering
• Performance assured: No compromise on safety, style, or efficiency for modern drivers
• Accessible pricing: Entry-level at ₹8,999 caters to a wide urban audience

With its premium features and sustainable materials, the Ceat SecuraDrive CIRCL is poised to set a new standard in the Indian passenger car tyre segment, proving that eco-friendly choices can also mean top-tier safety and stylish design.