Luxury car enthusiasts in India are rejoicing with news from Bentley which has entered the Indian Marketplace under Skoda Auto Volkswagen India Private Limited (SAVWIPL). This is a huge step in India's rapidly evolving premium vehicle space and allows discerning Indian customers to access Bentley's unmatched British craftsmanship, timeless design, and high-performance engineering.
Bentley Joins SAVWIPL’s Expanding Portfolio
From 1st July 2025, SAVWIPL will exclusively import, distribute, and service Bentley vehicles across India. This addition makes Bentley the sixth brand under SAVWIPL’s umbrella, following Skoda, Volkswagen, Audi, Porsche, and Lamborghini, solidifying the group's dominance across segments—from precision German engineering to British luxury.
To streamline Bentley’s operations in India, SAVWIPL has established Bentley India, which will handle marketing, sales, and after-sales services. Abbey Thomas, appointed as the Brand Director of Bentley India, will lead the brand’s strategy, retail development, and customer engagement efforts across the country.
Nationwide Presence with Exclusive Showrooms
Bentley India will open dedicated showrooms in Bengaluru and Mumbai, followed by New Delhi to cater to India’s ultra-high-net-worth individuals. These state-of-the-art showrooms will reflect Bentley’s brand values, offering a personalized buying experience, detailed customisation options, and world-class after-sales service for owners.
What This Means for India’s Luxury Car Market
Piyush Arora, Managing Director and CEO of SAVWIPL, stated,
“Welcoming Bentley into the SAVWIPL family completes our portfolio, bringing the timeless elegance and unmatched performance of British craftsmanship to India. With India’s appetite for uncompromising luxury growing rapidly, Abbey’s understanding of the Indian market will steer Bentley India towards new milestones.”
Bentley’s Promise: Luxury, Performance, and Craftsmanship
Indian customers can now experience Bentley’s signature blend of advanced technology and handcrafted luxury. Each Bentley vehicle promises:
- Exquisite handcrafted interiors with the finest materials
- Powerful engine options for effortless performance
- Advanced driver assistance and connectivity features
- Bespoke personalisation options for discerning buyers
With SAVWIPL’s robust infrastructure and Bentley’s legacy, Indian buyers can expect seamless support, tailored luxury experiences, and exclusivity that matches their lifestyle.
Conclusion
The presence of Bentley under SAVWIPL indicates a meaningful development for India’s luxury automobile sector. As premium customers search for vehicles that truly encapsulate their aspirations, Bentley's official entry into India provides an unparalleled proposition of heritage, performance, and exclusivity.
We will keep you informed as Bentley India prepares to introduce its models and showroom experiences, offering new standards in luxury mobility, with a production of quintessential British craftsmanship under the trusted SAVWIPL umbrella.
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