Apollo Tyres has extended its range of tyres to the luxury car segment with the launch of the Vredestein brand in India. Acquired by Apollo in 2009, Vredestein is one of the oldest tyre manufacturers in Europe. The Vredestein range of tyres will be locally manufactured in India and will fit the premium space of passenger cars as well as two-wheelers.
The Vredestein brand entered India with tyres ranging from 15 to 20 inches for the passenger car segment. These are broadly divided into two sub-brands: Ultrac and Ultrac Vorti. While Ultrac aims to serve the needs of luxury sedans and hatchbacks such as Honda City and Maruti Suzuki Baleno, Ultrac Vorti will serve luxury automakers such as Mercedes-Benz, Audi, BMW and Volvo.
Initially, Vredestein will offer its tyres to the replacement market and will expand further to supply the range to automakers as original equipment in the coming months. Vredestein tyres will use the existing Apollo sales and service network with plans of setting up specialist counters in future.
Commenting on the launch of the Vredestein brand in India, Neeraj Kanwar, Vice President and Managing Director of Apollo Tyres Ltd. said: “India has seen significant growth in the premium and premium car segment, as well as in the superbike segment. This led us to introduce this 100+-year-old brand, Vredestein to Indian customers. Vredestein is synonymous with premium style and superior performance, the two most important factors considered by owners of luxury cars and superbikes. I am confident that with Vredestein, a national and international brand, we will become the dominant player in the luxury segment in India.”
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