In a significant step towards empowering women and ensuring safe mobility, Uber has joined hands with Nike as the official ride partner for the After Dark Tour (ADT) in Mumbai. The inaugural night-time 10K run is meant to celebrate and encourage women runners while emphasizing the significance of safety and accessibility at night.
A Step Towards Safer Nights
Scheduled to be among India's biggest women-focused night events, the After Dark Tour reflects a shared dedication by Uber and Nike to help make the nighttime experience safer for women. The partnership is driven by an empowering realization: women in India feel unsafe going out at night, mostly based on concern about transport and personal safety.
Key Insights from Uber’s Survey
- 85% of women in Indian metros have cancelled or changed night plans due to safety fears.
- 79% of women feel safer using ride-hailing apps like Uber over traditional transport at night.
- 94% of Uber users believe the platform enables more spontaneous night-time plans.
Uber’s Role in the After Dark Tour
As the official ride partner of the ADT, Uber will give participants safe and reliable rides to and from the event. This means that participants will be able to go to the run and the post-run meet without concern about transportation at night.
"Women should not have to live their lives in relation to safety issues. Women should be empowered to go out whenever they want," said Shiva Shailendran, Director, Consumer & Growth, Uber India and South Asia.
Conclusion
This collaboration between Nike and Uber is a bold step towards increasing the mobility and freedom of women, particularly at night. The After Dark Tour in Mumbai is not merely a marathon – it's a movement inviting women to take back the night fearlessly and securely.
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