Maruti Suzuki True Value (MSTV), India’s largest organised pre-owned car retail chain, has crossed a monumental landmark by achieving 60 lakh car sales since its inception in 2001. This milestone underscores not only the brand’s strong market presence but also the growing trust of Indian customers in the certified pre-owned car segment.

In FY 2024-25 alone, True Value sold an impressive 4,92,697 units, showcasing its robust growth trajectory and an ever-expanding customer base in the competitive used-car market.

Maruti Suzuki True Value: Building Trust Since 2001

As one of the pioneers of organised pre-owned car retail in India, Maruti Suzuki True Value has consistently delivered value-driven, reliable experiences for its buyers. Rooted in the principles of Warmth, Simplicity, Transparency, Reliability, and Professionalism, it has become the first stop for millions of aspiring car owners—particularly first-time buyers.

Reflecting on this achievement, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, highlighted,
“Reaching the 60 lakh sales milestone is a testament to the trust our customers have placed in us. Today, True Value stands as a reliable and safe destination for pre-owned cars, catering to a diverse customer base. With an average customer age of 31 years, nearly 85 per cent of our buyers are first-time owners, which reflects the confidence that young Indians place in the True Value brand.”

Certified Cars with Complete Peace of Mind

Every pre-owned vehicle sold under Maruti Suzuki True Value undergoes a 376-point robust inspection process, ensuring that only quality cars reach the buyers. These vehicles are refurbished using Maruti Suzuki Genuine Parts to maintain safety and reliability.

Key customer-centric benefits include:

• Verified service history and proper documentation.
• Warranty coverage of up to one year.
• Three complimentary services, adding to customer confidence.

This comprehensive process has strengthened True Value’s position as the most trusted brand in the pre-owned car segment in India.

Expansive Network with Digital Integration

MSTV’s reach continues to grow, with 606 showrooms spread across 305 cities, making certified pre-owned cars easily accessible nationwide. Each outlet is manned by trained relationship officers, who provide expert guidance to customers at every step.

True Value has developed a robust digital ecosystem to supplement its offline presence.Through the True Value mobile app and website, users can search for vehicles with advanced filters, set test drives, and move from online research to offline purchase.

Furthermore, Maruti Suzuki Smart Finance provides associated financing solutions through leading banks and NBFCs to simplify and make car ownership affordable.

Driving the Pre-Owned Car Market Forward

As the demand for low-cost, certified cars continues to increase in India, Maruti Suzuki True Value is leading the industry with trustworthiness, transparency, and innovations. In achieving 60 lakh sales, "lakh" is not simply a numerical target. Rather, "lakh" means the demonstrative growth of the brand in meeting customer aspirations over the last 20 years. 

While India's automotive industry evolves, MSTV will continue its legacy accessible, and reliable cars to millions of customers and complete peace of mind for all customer purchases of pre-owned cars.