You know that feeling when a blockbuster movie drops and tickets vanish in seconds? That’s exactly what happened at Mahindra showrooms yesterday. If you blinked, you might have missed the start of what looks like the biggest automotive storm of 2026.
Mahindra has officially smashed records yet again. The Indian SUV giant opened bookings for its latest power couple—the Mahindra XUV 7XO and the all-electric XEV 9S—and the numbers are frankly mind-boggling.
Here is everything you need to know about the cars that everyone is talking about today.
The 20,500 Crore Milestone
Let’s talk numbers because they tell the real story here. As of 2:00 PM on January 14, 2026, Mahindra recorded a massive 93,689 bookings combined for both SUVs.
To put that into perspective, the total booking value (calculated at ex-showroom prices) stands at over Rs 20,500 crore. That isn't just a successful launch; that is a statement. Mahindra isn't just participating in the Indian SUV market; they are actively shaping it by offering a "power of choice"—giving us petrol, diesel, and electric options all at once.
Meet the Game Changers
Mahindra has launched two very different beasts, yet they share the same DNA of premium manufacturing and innovation. Let's break them down.
1. Mahindra XEV 9S: The Electric Goliath
The XEV 9S is Mahindra's answer to the future of family travel. It’s not just an EV; it’s a space-ship on wheels.
- Battery & Power: You get three battery choices to suit your range anxiety (or lack thereof).
- 59 kWh: 170 kW peak power.
- 70 kWh: 180 kW peak power.
- 79 kWh: A massive 210 kW peak power for those who love a heavy right foot.
- Space Like Never Before: This is where the XEV 9S truly shines. It offers a benchmark 4,076 litres of cabin space (front + second row).
- Storage King: It packs a 527-litre boot at the back and a best-in-class 150-litre frunk (front trunk) at the front. That’s enough space for charging cables and your groceries!
- Versatility: The third row features flexible 50:50 split seats, making it a genuinely practical family hauler.
- Price: Starts at Rs 19.95 Lakh and goes up to Rs 29.45 Lakh.
2. Mahindra XUV 7XO: The ICE Favourite Refined
If you aren't ready to make the switch to electric, the XUV 7XO is the internal combustion engine (ICE) hero you’ve been waiting for.
- Engine Options:
- Petrol: A 2.0-litre turbo-petrol engine churning out a spicy 203 hp.
- Diesel: The trusty 2.2-litre diesel unit rated at 185 hp.
- Transmission: Both engines come with 6-speed Manual or Automatic gearboxes.
- Tech & Luxury:
- Sound: A 16-speaker Harman Kardon system with Dolby Atmos (your playlist has never sounded this good).
- Comfort: Ventilated seats for both the first and second rows.
- Safety: Level 2 ADAS tuned specifically for chaotic Indian roads and a 540-degree camera (yes, it sees more than 360!).
- Price: Starts at Rs 13.66 Lakh and goes up to Rs 24.92 Lakh.
Quick Comparison: XEV 9S vs. XUV 7XO
Confused about the specs? Here is a quick snapshot to help you compare.
|
Feature |
Mahindra XEV 9S (EV) |
Mahindra XUV 7XO (ICE) |
|
Powertrain |
Electric (59/70/79 kWh) |
2.0L Petrol / 2.2L Diesel |
|
Peak Power |
Up to 210 kW |
203 hp (Petrol) / 185 hp (Diesel) |
|
Storage |
527L Boot + 150L Frunk |
Standard Boot Space |
|
Top Tech |
50:50 Split 3rd Row |
540-degree Cam, Ventilated Seats |
|
Price Start |
Rs 19.95 Lakh |
Rs 13.66 Lakh |
|
Price Top |
Rs 29.45 Lakh |
Rs 24.92 Lakh |
So, Which One is Best for You?
With nearly 1 lakh people already in line, you might be wondering which queue to join. Here is our take:
- Buy the XEV 9S if: You are an early adopter who wants future-proof tech. If you do mostly city driving with occasional highway trips and crave massive storage space (that frunk is a game-changer for family road trips), this is your car.
- Buy the XUV 7XO if: You love the raw feel of a turbo engine or do frequent long-distance touring where charging infrastructure is still a worry. It’s also the more budget-friendly entry point if you want premium luxury without crossing the Rs 15 Lakh mark initially.
Final Thoughts
Mahindra has proven once again that they know the pulse of the Indian buyer. Whether it's the raw power of the XUV 7XO or the silent innovation of the XEV 9S, these 93,689 bookings are a testament to the trust the brand has earned.
Also Read This |
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Mahindra XUV 3XO EV Debuts in India With ₹13.89 Lakh Price Tag |
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Mahindra XUV 7XO Debuts in India With Starting Price of ₹13.66 Lakh |
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