JSW's Chery iCar V23 Spied Expected Price, Range, and Big Features

The Chery iCar V23 has been spotted heavily camouflaged near the ARAI facility in Pune, and it is a big deal. 

The Chery iCar V23 is not just another Chinese SUV entering India. It is set to be launched under an entirely new, independent JSW automotive brand, separate from JSW's existing MG Motor joint venture. 

The Chery iCar V23 targets lifestyle-oriented buyers who want a rugged, retro-modern electric SUV without paying a premium price. Here is everything the spy shots and global specs reveal.

Design: Retro Looks That Genuinely Turn Heads

This is not a generic electric crossover. The iCar V23 wears a bold, boxy silhouette that borrows from some of the world's most iconic off-roaders.

Design highlights:

• Front fascia: Round LED headlamps and a closed-off grille, clearly inspired by the Toyota Land Cruiser J40.
• Side profile: Upright stance, flat roof, and high ground clearance (200–212 mm) echoing the Land Rover Defender.
• Rear design: A G-Wagon-style side-hinged tailgate and a quirky external 'backpack' storage box instead of a spare wheel.
• Flush door handles: Squared-off wheel arches and pull-type handles keep the premium feel intact.

Dimensions at a glance:

Battery, Range & Powertrain: Numbers That Can Disrupt

The global iCar V23 packs competitive hardware. India-spec variants are yet to be confirmed, but the numbers are already impressive.

The V2L (Vehicle-to-Load) feature lets you power external appliances directly from the car, a practical win for weekend off-roaders and campers.

Big Features That Set It Apart

Beyond specs, three standout features make the iCar V23 genuinely exciting for Indian buyers.

• 15.4-Inch 2.5K Touchscreen with Snapdragon 8155: A massive, high-resolution screen powered by Qualcomm's Snapdragon 8155 chip. No traditional instrument cluster, driver info moves to the screen or a HUD.
• 540-Degree Transparent Chassis Camera: Gives a full underbody view of terrain below, built for off-road confidence. Usually reserved for luxury SUVs costing far more.
• Flat-Reclining Front Seats + 744-Litre Boot: Front seats recline completely flat. With rear seats folded, 744 litres of boot space makes it one of the most practical lifestyle EVs in the segment.
• Level 2+ ADAS: Adaptive cruise, lane keep assist, and more, standard across variants.
• Ventilated & Powered Front Seats: Premium comfort features at an accessible price point.
• OTA Software Updates: Over-the-air upgrades keep the car current without a dealership visit.

Price, Launch & Rivals: The Disruption Play

Expected Price: ₹16.00 Lakh to  ₹20.00 Lakh (ex-showroom)

That price bracket, combined with this feature list, is genuinely aggressive.

Manufacturing & Launch:

• Production at JSW's New Energy Vehicle plant in Chhatrapati Sambhaji Nagar (Aurangabad), Maharashtra.
• Plant expected to be operational by second half of 2026.
• Market launch targeted for early to mid-2027.

Key rivals it will take on:

Conclusion

The Chery iCar V23 is one of the most interesting electric SUVs headed to India. A retro-modern design, a 510 km range option, 175 kW-class fast charging, a 15.4-inch Snapdragon-powered screen, and a 540-degree off-road camera, all potentially under ₹20 Lakh.

The JSW-Chery partnership is building something that could genuinely shake up the lifestyle electric SUV space in India. With local manufacturing underway and a 2027 launch on the horizon.