Mahindra and Mahindra have announced that they will sponsor the upcoming Cricket World Cup to be held in India later this year. The carmaker, popular for its SUVs such as the XUV700, Scorpio-N and Thar, will be an associate sponsor of the Men's Cricket World Cup which will take place between October 5 and November 19. Mahindra will join hands with others like Star Sports and Disney Hotstar. as co-sponsors for the ICC Cricket World Cup.
The ICC World Cup sponsorship will help the automaker reach a vast audience not only in India but across the world. The carmaker aims to expand its footprint in European markets soon with its fleet of upcoming SUVs and electric cars. “This sponsorship is a key milestone in our mission to deeply connect with the passion of millions of Indians,” said Rajesh Jejurikar, Executive Director and Chief Executive Officer, Auto and Farm Sectors at Mahindra and Mahindra. During the tournament, the automaker will market its SUVs and tractors for different markets.
The ICC World Cup tournament will start from October 5. The final will be held in Ahmedabad on November 19.
Mahindra and Mahindra is currently the fourth largest carmaker manufacturer in India. It is the only carmaker in the country with an exclusive SUV-only fleet. Mahindra currently sells SUVs such as the XUV700, Scorpio-N, Thar, XUV300 and Bolero. It also offers fully electric SUVs such as the XUV400. The automaker plans to release more electric SUVs in the coming days.
In August, Mahindra and Mahindra had clocked a rise of 19 percent in sales. The automaker sold 70,350 units last month compared to the 59,049 it sold during the same month last year. Of the 70,000 units Mahindra sold last month, 37,270 were SUVs. Mahindra's flagship SUV, the XUV700, recently hit a sales milestone. The SUV, which was launched in 2021, has found more than a million homes across India in the past two years since its launch. It is one of the fastest times for an SUV in its class to reach this milestone.
One of the main reasons behind the popularity of Mahindra SUVs is their safety ratings. Most of its SUVs have passed NCAP global crash tests. The Scorpio-N and XUV700 received a five-star NCAP crash test rating. The XUV700 has received Safer Choice title from the agency.