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Hyundai Motor Company has showcased its visionary Concept THREE EV at IAA Mobility 2025, Munich, signaling the brand’s bold entry into the compact electric segment for Europe and beyond. With Concept THREE, Hyundai is not only previewing its future IONIQ lineup but also redefining what city-friendly electric vehicles can be.
Concept THREE: An Urban Electric Revolution
Hyundai's compact EV is engineered for next-generation urban users. European cities are witnessing an upsurge in demand for space-efficient and environmentally-friendly mobility, and Concept THREE promises to deliver both practicality and emotional appeal. Key highlights include:
- Purposeful dimensions: 4,287 mm length, 1,940 mm width, 1,428 mm height, and a 2,722 mm wheelbase.
- Striking "Art of Steel" design, merging sculptural lines and the natural power of steel.
- Signature “Aero Hatch” profile delivers aerodynamic efficiency and a distinctive roofline.
- Parametric Pixel-inspired lighting provides a futuristic look front and rear.
Features and Specs
Here’s a summary of Concept THREE’s standout specifications and unique design elements:
|
Feature |
Description |
|
Length |
4,287 mm |
|
Width |
1,940 mm |
|
Height |
1,428 mm |
|
Wheelbase |
2,722 mm |
|
Exterior Color |
Tungsten Gray |
|
Interior Color |
Moonbeam Yellow |
|
Design Language |
Art of Steel: sculptural, aerodynamic forms |
|
Lighting |
Parametric Pixel gradient headlamps and tail lamps |
|
Roof and Tailgate |
Aero Hatch profile, vertical tailgate, ducktail spoiler |
|
Wheels |
Lemon-tinted, matching glass accents |
|
Interior Module |
BYOL (Bring Your Own Lifestyle) widgets for customization |
|
Sustainability |
Recycled wool, plastics, aluminum foam (minimal impact) |
Cabin Experience and Personalization
Hyundai’s cabin design feels warm, calming, and highly intuitive. Modular BYOL widgets make every journey personal, allowing users to customize their digital and physical environments. The playful “Mr. Pix” character is integrated through hidden details, adding an emotional and fun dimension to the driving experience.
- Soft volumes and flexible layouts foster serenity and clarity.
- Ambient lighting, soft yellow hues, and smart touchpoints enhance comfort.
- Sustainability is central, with eco-friendly materials throughout the cabin.
European Electrification Roadmap
Concept THREE is at the heart of Hyundai’s push for electrification in Europe. Key points include:
- All Hyundai models in Europe to be electrified by 2027.
- 21 electric vehicles to be launched globally by 2030.
- Approximately 80% of Hyundai vehicles sold in Europe are locally manufactured, ensuring tailored solutions for diverse urban and rural needs.
Hyundai’s IAA Mobility 2025 Showcase
Hyundai’s presence at IAA Mobility 2025 stands out with a Parametric Pixel-inspired booth located at Munich’s city center. The display highlighted flexibility with “Hyundai AddGear,” innovative mounting solutions for modular accessories.
- Visitors could experience Hyundai’s complete EV lineup.
- Concept THREE drew extensive attention for its emotive design and electrification vision.
Why Concept THREE Matters
Concept THREE embodies Hyundai’s belief that electric mobility should blend practicality, style, and emotional connection. Its debut reflects Hyundai’s ambition for accessible electrification and leadership in urban EV solutions.
- Compact size: ideal for city living.
- Bold design: stands out in any environment.
- Sustainable, comfortable interior: enhances well-being.
- Customization: puts the customer in control.
Hyundai Concept THREE, with its innovative design, personalizable features, and advanced sustainability, redefines the compact EV for urban global markets. Its debut sets the stage for Hyundai’s future electric lineup, directly addressing the evolving needs of modern drivers while staying true to its electrification goals.
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