Is the world prepared for an electric Ferrari? The Italian automotive legend is about to make history with the official launch of its first-ever fully-electric supercar, the Ferrari Elettrica, an electric supercar that will mark the brand's courageous and ambitious step Into the future of mobility.
Introduction to Elettrica
Ferrari has stated that the Elettrica will be unveiled live at their Capital Markets Day on October 9th, 2025, and the first customer deliveries are expected to start in October of 2026. The Elettrica is more than just a product launch, it is a key turning point in Ferrari's journey of sustainable performance.
The Ferrari Elettrica will be made at the company's new e-building facility in Maranello, Italy. The production facility in Maranello is designed specifically to manufacture fully electric vehicles and to develop key electronic components in-house. This completes an ambitious set-up which will ensure that the Ferrari values of speed, discover, and quality remain intact.
Ferrari’s Electrification Strategy
Ferrari's venture into electric mobility is a calculated step within its long-term strategy of offering diverse powertrains, including internal combustion engines, hybrids, and now fully electric systems.
Highlights of this shift include:
- The introduction of hybrid models in 2019, which now account for 51% of Ferrari’s total sales as of 2024.
- Continued investment in hybrid technology, including the 296 Speciale plug-in hybrid and its convertible variant.
- A plan to launch six new models in 2024, with the Elettrica positioned as the brand's electrified flagship.
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Manufacturing and Global Strategy
- The Maranello e-building facility allows Ferrari to manage performance-oriented EV components in-house.
- TVS-like vertical integration ensures Ferrari can maintain its distinctive feel even in an electric powertrain.
- The Elettrica aligns with Ferrari’s goal of blending traditional craftsmanship with modern efficiency.
Market Response and Future Outlook
Ferrari has already seen robust performance in 2024, thanks to high-end offerings like the SF90XX series, the 12 Cilindri, and the 499P Modificata. Markets such as the Americas have shown increased interest, particularly in premium customization options.
As demand for cleaner mobility rises, the Elettrica is expected to open new opportunities in the premium EV segment, offering buyers a fusion of heritage, innovation, and performance.
Conclusion
The 2026 Ferrari Elettrica is more than a car launch—it's about rethinking what a Ferrari can look like in an electrified world. Ferrari will deliver a car with its racing DNA and premium niceties. And with precision and passion, Ferrari will engage in a performance EV pole position.
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