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“It’s not just a milestone, it’s a masterpiece.” With these words, BMW Group India President Vikram Pawah set the tone for a celebration fit for legends as BMW India rolled out the limited ‘50 Jahre’ Edition of the 3 Series—a tribute to 50 years of driving pleasure and innovation. Limited to just 50 units of the 330Li M Sport and 50 units of the M340i, these exclusives stand as collector’s pieces for enthusiasts who value legacy, performance, and sheer luxury.
A Journey of Half a Century
Launched in India with much fanfare, the ‘50 Jahre’ Edition commemorates the golden jubilee of the BMW 3 Series. Having pioneered the sporty sedan segment and achieved global best-seller status over seven generations, the 3 Series has become the standard-bearer for driving joy and versatility. As Vikram Pawah notes, “It’s a celebration of the journey so far and a promise of many more thrilling chapters to come.”
Exclusivity Meets Sophistication
Made locally at BMW’s Chennai plant, both the 330Li and M340i editions are available exclusively online—making ownership truly special. Each carries laser-engraved ‘1/50’ badging on the B-Pillar, and every detail, inside and out, evokes the history and future of BMW excellence.
- BMW 330Li M Sport ‘50 Jahre’ Edition: ₹64,00,000
- BMW M340i ‘50 Jahre’ Edition: ₹76,90,000
(Ex-showroom, prices prevail at invoicing, options subject to change)
Dazzling Paints and Luxurious Interiors: At a Glance
Both the BMW 330Li M Sport ‘50 Jahre’ Edition and the BMW M340i ‘50 Jahre’ Edition dazzle with striking colours, premium upholstery, and exclusive M Sport details—creating a perfect blend of performance and luxury.
BMW 330Li M Sport ‘50 Jahre’ Edition
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Available in Mineral White, Skyscraper Grey, and M Carbon Black
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Interiors feature Leather Vernasca Cognac & Black upholstery
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Special M High-Gloss Shadowline (black grille, window surrounds, rear diffuser, and tailpipes)
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Carbon fibre interior trim adds a sporty, premium touch
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BMW Head-up Display and 3D Augmented View navigation enhance driving experience
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Longest wheelbase in the segment (2,961mm) for superior rear seat comfort
BMW M340i ‘50 Jahre’ Edition
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Offered in Dravit Grey, Black Sapphire, Fire Red Metallic, and Arctic Race Blue
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Upholstered in Leather Vernasca Black with exclusive M Highlights
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Equipped with M Performance Key Fob
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Features ‘50 Jahre’ emblems and unique hubcaps
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19-inch Jet Black Alloy Wheels with Red M Sport Brake Calipers for dynamic visual impact
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Sporty digital BMW Curved Display in the cockpit
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Signature red centre marker on the steering wheel completes the sporty, track-inspired vibe
Unmatched Power & Driving Technology
- 330Li: Powered by a 2-litre, 258hp TwinPower Turbo engine (400Nm), sprinting 0-100km/h in just 6.2 seconds.
- M340i: Packs a 2,998cc straight-six petrol (374hp, 500Nm), hitting the 0-100km/h mark in only 4.4 seconds, complete with M Sport exhaust and all-wheel-drive xDrive technology.
- Advanced M Sport suspension, rear diff, and Performance Control ensure a thrilling, stable ride whether on city streets or track days.
- BMW iDrive with Operating System 8.5, Intelligent Personal Assistant, gesture control, and BMW Live Cockpit Professional bring together the best in digital driver aids.
The Ultimate Collector’s Touch
As a birthday gift to the 3 Series itself, buyers of the M340i ‘50 Jahre’ Edition also get a stunning 1:18 scale model of the BMW 3.0 CSL—a nod to BMW’s motorsport legacy. Both editions encapsulate why the 3 Series is a true ambassador of BMW: bold design, innovative tech, sharp handling, and irreplaceable joy in the driver’s seat.
Final Thoughts
The ‘50 Jahre’ Edition is more than a car—it’s history, exclusivity, and the future of driving pleasure in one breathtaking package. Available in limited numbers, it stands as an ode to five decades of passion, performance, and pioneering luxury. For discerning buyers, now is the time to claim a piece of the legend—and leave a mark on the next 50 years of BMW’s journey.
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